2005, ISBN: 9780191557132

Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and… More...

Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals. Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving eBook PDF 17.11.2005 eBooks>Fremdsprachige eBooks>Englische eBooks, OUP Oxford, .200<

2005, ISBN: 9780191557132

New Approaches, Technologies, and Styles, eBooks, eBook Download (PDF), Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive… More...

New Approaches, Technologies, and Styles, eBooks, eBook Download (PDF), Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals. [PU: OUP Oxford], Seiten: 320, OUP Oxford, 2005<

ISBN: 9780191557132

This book provides an in-depth focus on new and emerging developments in marketing communication, including advertising, public relations, and sales promotions.Twenty-five of the most pro… More...

This book provides an in-depth focus on new and emerging developments in marketing communication, including advertising, public relations, and sales promotions.Twenty-five of the most prominent contemporary marketing experts from the United States and Europe share their specialized knowledge and views, making this essential reading for anyone interested in keeping pace with the rapidly changing marketing techniques and communication technologies of the 21stCentury.; PDF; Business,Finance and Law > Business & management > Management & management techniques > Management o, OUP Oxford<

ISBN: 9780191557132

This book provides an in-depth focus on new and emerging developments in marketing communication, including advertising, public relations, and sales promotions. Twenty-five of the most pr… More...

This book provides an in-depth focus on new and emerging developments in marketing communication, including advertising, public relations, and sales promotions. Twenty-five of the most prominent contemporary marketing experts from the United States and Europe share their specialized knowledge and views, making this essential reading for anyone interested in keeping pace with the rapidly changing marketing techniques and communication technologies of the 21stCentury. Business, eBooks.com<

ISBN: 9780191557132

ebook, OUP Oxford