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Marketing Strategy : A Decision Focused Approach by John, Walker, Orville C., Boyd, Harper W., Jr. Mullins - John, Walker, Orville C., Boyd, Harper W., Jr. Mullins
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John, Walker, Orville C., Boyd, Harper W., Jr. Mullins:

Marketing Strategy : A Decision Focused Approach by John, Walker, Orville C., Boyd, Harper W., Jr. Mullins - used book

ISBN: 9780073381152

Marketing Strategy 7/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a … More...

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Marketing Strategy: A Decision-Focused Approach - Orville C., Jr. / Mullins, John W. Walker
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Orville C., Jr. / Mullins, John W. Walker:

Marketing Strategy: A Decision-Focused Approach - used book

ISBN: 9780073381152

Marketing Strategy 7/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a … More...

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Orville Walker, John Mullins, Jr. Boyd:
Marketing Strategy: A Decision Focused Approach - Paperback

ISBN: 9780073381152

McGraw-Hill/Irwin. Paperback. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the mar… More...

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Orville Walker, John Mullins, Jr., Harper Boyd:
Marketing Strategy: A Decision Focused Approach - Paperback

2010, ISBN: 0073381152

[EAN: 9780073381152], Neubuch, [PU: McGraw-Hill/Irwin], Business & Economics|General, Business & Economics|Management, Business & Economics|Marketing|General, Business & Economics|Marketi… More...

NEW BOOK. Shipping costs: EUR 4.48 Ergodebooks, RICHMOND, TX, U.S.A. [8304062] [Rating: 5 (von 5)]
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Walker, Orville; Mullins, John; Boyd, Jr., Harper:
Marketing Strategy: A Decision Focused Approach - Paperback

2010, ISBN: 0073381152

[EAN: 9780073381152], Neubuch, [PU: McGraw-Hill/Irwin]

NEW BOOK. Shipping costs: EUR 6.96 Irish Booksellers, Portland, ME, U.S.A. [57531671] [Rating: 5 (von 5)]
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Marketing Strategy: A Decision-Focused Approach
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ISBN:

9780073381152


Marketing Strategy 7/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketings cross/inter-functional relationships. The books strategic decision making remains the key strength of this text while separating itself from all the competitors. The 7th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Details of the book - Marketing Strategy: A Decision-Focused Approach


EAN (ISBN-13): 9780073381152
ISBN (ISBN-10): 0073381152
Paperback
Publishing year: 2010
Publisher: MCGRAW HILL BOOK CO
352 Pages
Weight: 0,635 kg
Language: eng/Englisch

Book in our database since 2011-04-24T22:23:31-04:00 (New York)
Detail page last modified on 2024-01-22T05:20:09-05:00 (New York)
ISBN/EAN: 9780073381152

ISBN - alternate spelling:
0-07-338115-2, 978-0-07-338115-2
Alternate spelling and related search-keywords:
Book author: john walker, john boyd, orville walker, mullins
Book title: marketing, your strategy needs, john boyd, john walker

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