ISBN: 1861562438

[SR: 4695161], Hardcover, [EAN: 9781861562432], Wiley, Wiley, Book, [PU: Wiley], Wiley, This title may appear provocative to some, but to the open-minded oil executive it should stimulate… More...

[SR: 4695161], Hardcover, [EAN: 9781861562432], Wiley, Wiley, Book, [PU: Wiley], Wiley, This title may appear provocative to some, but to the open-minded oil executive it should stimulate a total rethink with regard to approach and offer new insights into the business. The authors, both experienced oil executives, examine each underlying component of petrol retailing and unveil insights. In particular, they show how oil company executives tend to "play safe", but in doing so, put their company in greater danger. They point out that "playing safe can be dangerous", is a recurring theme in many oil company activities. The book, therefore, should be useful in alerting managers to the pitfalls in current wisdom and practice and in opening their minds to new possibilities. This book is aimed at oil company executives around the world, who are involved in strategy planning, and at those wanting an introduction to petrol retailing. It should also appeal to a more general audience who might be interested in the marketing of a global product that has reached maturity/commodity status., 2739, Commerce, 2581, Economics, 3, Business & Money, 1000, Subjects, 283155, Books, 2657, International, 266108, Accounting, 2594, Economics, 2590, Exports & Imports, 2609, Foreign Exchange, 2705, Global Marketing, 3, Business & Money, 1000, Subjects, 283155, Books, 52215011, Energy Production & Extraction, 7921650011, Alternative & Renewable, 226711, Drilling Procedures, 107164011, Electric, 7921651011, Fossil Fuels, 227542, Mining, 13796, Nuclear, 16244621, Power Systems, 173515, Engineering, 173507, Engineering & Transportation, 1000, Subjects, 283155, Books, 684246011, International Business, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books<

ISBN: 1861562438

The UK fuel retailing market is highly competitive and is also the subject of constant regulatory, media and public scrutiny. It serves as a model of a market that is not to be envied, an… More...

The UK fuel retailing market is highly competitive and is also the subject of constant regulatory, media and public scrutiny. It serves as a model of a market that is not to be envied, and is of interest to oil companies throughout the world and also to other industries - if only to avoid its pitfalls. While remaining true to the facts, the general approach of the book is to show that oil companies have not addressed the real problems that are facing them but the problems that they think they ought to be facing. The book is a must for oil company executives throughout the world involved in strategy planning. Readers of this book need not have any specific knowledge of petroleum products but it is assumed that they have some knowledge of basic business and marketing principles. business,business and investing,engineering,technology Books, Wiley & Sons, Incorporated, John<