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Cross-Cultural Marketing - Rugimbana, Robert, Nwankwo, Sonny
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Rugimbana, Robert, Nwankwo, Sonny:

Cross-Cultural Marketing - First edition

2002, ISBN: 9781861528018

Paperback

Cengage Learning EMEA, Paperback, Auflage: 1, 384 Seiten, Publiziert: 2002-10-24T00:00:01Z, Produktgruppe: Book, 0.66 kg, Global, Marketing & Sales, Business & Money, Subjects, Books, Ind… More...

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Nwankwo, Sonny:

Cross-Cultural Marketing - Paperback

2002, ISBN: 1861528019

[EAN: 9781861528018], Gebraucht, sehr guter Zustand, [SC: 4.05], [PU: Cengage Learning EMEA], NWANKWO SONNY CROSS CULTURAL MARKETING, The book has been read, but is in excellent condition… More...

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Rugimbana, Robert and Nwankwo, Sonny:
Cross-Cultural Marketing - Paperback

2002

ISBN: 1861528019

[EAN: 9781861528018], [PU: Cengage Learning EMEA], Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage m… More...

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Rugimbana, Robert; Nwankwo, Sonny:
Cross-Cultural Marketing - Paperback

2002, ISBN: 9781861528018

Cengage Learning EMEA, 2002-10-24. Paperback. New. New. In shrink wrap. Looks like an interesting title!, Cengage Learning EMEA, 2002-10-24, 6

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Robert Rugimbana; Sonny Nwankwo:
Cross-Cultural Marketing - Paperback

2002, ISBN: 9781861528018

Cengage Learning Business Press, 2002-10-24. Paperback. Good., Cengage Learning Business Press, 2002-10-24, 2.5

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Bibliographic data of the best matching book

Details of the book
Cross-Cultural Marketing

Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational issues this text focuses on external and practical consumer issues in the market place. Cross-Cultural Marketing prepares readers for the realities and complexities of diversity.

Details of the book - Cross-Cultural Marketing


EAN (ISBN-13): 9781861528018
ISBN (ISBN-10): 1861528019
Paperback
Publishing year: 2002
Publisher: Cengage Learning EMEA
384 Pages
Weight: 0,653 kg
Language: eng/Englisch

Book in our database since 2007-07-11T07:53:56-04:00 (New York)
Detail page last modified on 2023-08-13T15:50:52-04:00 (New York)
ISBN/EAN: 1861528019

ISBN - alternate spelling:
1-86152-801-9, 978-1-86152-801-8
Alternate spelling and related search-keywords:
Book author: nwankwo, rugimbana robert, thomson robert, cross robert


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9780415448925 Cross-Cultural Marketing: Theory, Practice and Relevance (Dawn Burton)


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