2013, ISBN: 1118712013

In englischer Sprache. Verlag: John Wiley & Sons, Introduction 6 PART ONE: PRINCIPLES 8 UNIT ONE: RESEARCH AND CONCEPTS Basics of research 10 Linear reasoning/lateral thinking 14 Explorat… More...

In englischer Sprache. Verlag: John Wiley & Sons, Introduction 6 PART ONE: PRINCIPLES 8 UNIT ONE: RESEARCH AND CONCEPTS Basics of research 10 Linear reasoning/lateral thinking 14 Exploratory drawing 16 Visualizing ideas 18 Theories of image and text 20 Audiences, markets, and concepts 24 Scheduling, organizing, and finalizing 26 Unit 1: Assignments and questions 30 UNIT TWO: FUNDAMENTALS OF COMPOSITION Basics of composition 32 Form and space 36 Symmetry/asymmetry 38 Basic principles of design layout 40 Styles of layout 44 Pace and contrast 46 Size and format 50 Identity and extended systems 52 Photography and illustration 56 Unit 2: Assignments and questions 60 UNIT THREE: FUNDAMENTALS OF TYPOGRAPHY Typography and meaning 62 The anatomy of type 64 Understanding and selecting typefaces 66 Spacing 72 Readability and legibility 76 Typographic emphasis and hierarchy 78 Typographic rules/boxes and ornaments 82 Text as image 84 Unit 3: Assignments and questions 86 UNIT FOUR: FUNDAMENTALS OF COLOR Color terminology 88 Color legibility, contrast, and harmony 92 Color associations 94 Color as information 96 Unit 4: Assignments and questions 98 PART TWO: PRACTICE 100 UNIT FIVE: TOOLS AND TECHNOLOGIES Photography basics and sourcing images 102 Page assembly programs 106 Photoshop 110 Illustrator 114 Flash/After Effects 118 Unit 5: Assignments and questions 120 UNIT SIX: PRINT PRODUCTION AND PRESENTATIONS Preparing files for print 122 Creating a convincing presentation 126 Paper stocks and finishing 128 Printed color 130 Print media 132 Digital printing 134 Correcting color proofs and press check 136 Unit 6: Assignments and questions 138 UNIT SEVEN: WEB DESIGN BASICS Project development process overview 140 Project structures 146 Web tools 148 Initial consultations 152 Information architecture (IA) 154 Flowcharts and wireframes 156 Common elements of a web layout 160 Designing for the web 162 App design 168 Working with content management systems 171 Banner ad design 174 Search engine optimization (SEO) 176 Online portfolios 178 Unit 7: Assignments and questions 182 UNIT EIGHT: EXPERT PATHS AND COLLABORATIONS 184 Resources 198 Glossary 200 Index 204 Bibliography 206 Acknowledgments 208, PC-PDF, 208 Seiten, 208 Seiten, 5., Auflage, [GR: 9585 - Nonbooks, PBS / Kunst/Innenarchitektur, Design], [SW: - Architektur: Innenarchitektur], [Ausgabe: 5][PU:John Wiley & Sons]<

ISBN: 9781118712016

By providing practical advice on all aspects of graphic design- from understanding basics to developing original concepts to creating finished designs- Graphic Design School allows studen… More...

By providing practical advice on all aspects of graphic design- from understanding basics to developing original concepts to creating finished designs- Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition  provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as project development roles, web tools (Illustrator, InDesign, Photoshop, Fireworks, Dreamweaver, and Flash), coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Includes full color illustrations throughout the book, as well as case studies, designer biographies, and student questions. 9781118134412,9781118712016,9781118840818,111884081X,1118712013 Other pricing structure might be available at vitalsource.com., Wiley Professional Development (P&T)<

2013, ISBN: 9781118712016

Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites… More...

Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and. Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as web tools, coding requirements, information architecture, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. eBooks, , Graphic Design School~~EBook~~9781118712016~~David Dabner, Sandra Stewart, Eric Zempol, , Graphic Design School, David Dabner, 9781118712016, Wiley, 10/23/2013, , , , Wiley<

2013, ISBN: 9781118712016

The Principles and Practice of Graphic Design, [ED: 5], 5. Auflage, eBook Download (PDF), eBooks, [PU: John Wiley & Sons]