ISBN: 9780749445355

Leading innovators and IP experts provide advice on a range of topics including: the value of IP; European Union vs US law; buying and selling IP riights; action against counterfeiting an… More...

Leading innovators and IP experts provide advice on a range of topics including: the value of IP; European Union vs US law; buying and selling IP riights; action against counterfeiting and piracy. Adam Jolly, Books, Business and Finance, A Handbook Of Intellectual Property Management: Protecting, Developing, And Exploiting Your Ip Assets Books>Business and Finance This book is designed as a practical reference source for both creators and users of intellectual property (IP), directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights. Every year the Patent Office receives over 30,000 patent applications; 80,000 Trade Mark applications and 14,000 Design registrations. The potential for creating value from ideas, brands, designs and processes has never been greater. But, neither has the speed at which innovation and creativity can be replicated around the world. Organisations need to find ways of keeping ahead of their rivals. To this end, the process of defining and protecting their IP is becoming a mainstream activity with as much future impact as finance or marketing. IP protection can be equally important in securing the distinctive know-how and identity on which an organisation is based.<