ISBN: 9780470399378

How Leaders Can Leverage Social Media to Maximize Value and Build their Brand While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Trans… More...

How Leaders Can Leverage Social Media to Maximize Value and Build their Brand While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media " netiquette" an important but often misunderstood part of engaging in transparency.Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company ($10 value). View the refund/promotion details here. Tactical Transparency: While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media " netiquette" an important but often misunderstood part of engaging in transparency.Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company ($10 value). View the refund/promotion details here. Unternehmensstrategie, John Wiley & Sons<

2008, ISBN: 0470399376

In englischer Sprache. Verlag: John Wiley & Sons, Foreword (Lynne D. Johnson). Introduction: The Glass House of Business. Part One: Strategy. 1. What Is Transparency? A Working Defi nitio… More...

In englischer Sprache. Verlag: John Wiley & Sons, Foreword (Lynne D. Johnson). Introduction: The Glass House of Business. Part One: Strategy. 1. What Is Transparency? A Working Defi nition. 2. Someone May Be Looking: Transparency Done Right andWrong. 3. Do You Have What It Takes? Characteristics of TransparentOrganizations. Part Two: Tactics. 4. From Prospects to People: Why Opaque Selling Doesn'tDeliver Long-Term Return on Investment. 5. Follow the Money: Financial Communications. 6. When Things Go Bad: Transparency During a Crisis. 7. Exposing the Company to the Employees Who Make It Work:Internal Transparency. 8. Meet the Press: Traditional Public Relations and MediaRelations. 9. The View from the Top: The Role of Leadership. 10. En-Gauge the Conversation: How Issues Blogs Show PeopleYou're Listening. 11. From the Inside Looking Out: Employee Involvement. 12. Transparency Beyond Text: How Audio, Video, and InteractiveMedia Build Trust. 13. Profi le and Privacy: Transparency in Social Networks. 14. The Case for Face-to-Face: Transparency in Person. Part Three: Making It Real. 15. The Toothpaste Is Out of the YouTube: Addressing Loss ofControl with Transparent Tactics. 16. Yeah, But . . . : Overcoming Objections. 17. Your Road Map to Transparency: Creating a Plan. 18. What's Next? The Future of Transparency. Notes. Acknowledgments. The Authors. Index. PC-PDF, 288 Seiten, 288 Seiten, 1., Auflage, [GR: 9784 - Nonbooks, PBS / Wirtschaft/Management], [SW: - Betriebswirtschaft und Management], [Ausgabe: 1][PU:John Wiley & Sons], [PU: Wiley]<

2008, ISBN: 9780470399378

While exposing the risks inherent in maintaining a nontransparentrelationship with customers, Tactical Transparency providesa methodology that will help your organization create its uniqu… More...

While exposing the risks inherent in maintaining a nontransparentrelationship with customers, Tactical Transparency providesa methodology that will help your organization create its uniqueplan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that haveachieved measurable success in this arena, authors Shel Holtz andJohn C. While exposing the risks inherent in maintaining a nontransparentrelationship with customers, Tactical Transparency providesa methodology that will help your organization create its uniqueplan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that haveachieved measurable success in this arena, authors Shel Holtz andJohn C. Havens provide step-by-step details on how executives andprofessional communicators can create a transparency strategy thatwill keep their organization competitive in the twenty-firstcentury. The authors show how organizations can evaluate theirreadiness for transparency, what they need to do to get ready, andhow to effectively communicate their transparency strategy to theircustomers and employees. They also identify aspects of blog/newmedia "netiquette" an important but often misunderstood part ofengaging in transparency. Your purchase of Tactical Transparency Includes a OneYear Subscription to Fast Company ($10 value). View therefund/promotion details here. eBooks, , Tactical Transparency~~EBook~~9780470399378~~Shel Holtz, John C. Havens, Lynne D. Johnson, , Tactical Transparency, Shel Holtz, 9780470399378, Wiley, 11/03/2008, , , , Wiley<

ISBN: 9780470399378

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its uni… More...

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency. Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company ($10 value). View the refund/promotion details here.; PDF; Business,Finance and Law > Business & management > Business strategy, Wiley<

ISBN: 9780470399378

While exposing the risks inherent in maintaining a nontransparentrelationship with customers, Tactical Transparency providesa methodology that will help your organization create its uniqu… More...

While exposing the risks inherent in maintaining a nontransparentrelationship with customers, Tactical Transparency providesa methodology that will help your organization create its uniqueplan to bring greater authenticity to your company and your brands.Drawn largely from interviews with leaders in companies that haveachieved measurable success in this arena, authors Shel Holtz andJohn C. Havens provide step-by-step details on how executives andprofessional communicators can create a transparency strategy thatwill keep their organization competitive in the twenty-firstcentury. The authors show how organizations can evaluate theirreadiness for transparency, what they need to do to get ready, andhow to effectively communicate their transparency strategy to theircustomers and employees. They also identify aspects of blog/newmedia "netiquette" an important but often misunderstood part ofengaging in transparency.Your purchase of Tactical Transparency Includes a OneYear Subscription to Fast Company ($10 value). View therefund/promotion details here. E-Book, [PU: Wiley]<