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User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web - Mulder, Steve
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Mulder, Steve:

User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web - First edition

2006, ISBN: 9780321434531

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New Riders, Paperback, Auflage: 1, 312 Seiten, Publiziert: 2006-08-21T00:00:01Z, Produktgruppe: Book, 0.42 kg, Verkaufsrang: 832380, Graphic Arts, Arts & Photography, Subjects, Books, E-b… More...

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Steve Mulder:

User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web - Paperback

ISBN: 9780321434531

New Riders. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library… More...

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Steve Mulder:
User is Always Right, the: a Practical Guide to Creating and Using Personas for the Web - Paperback

2006

ISBN: 9780321434531

Paperback, All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include t… More...

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Mulder, Steve, Yaar, Ziv:
The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web - used book

ISBN: 9780321434531

New Riders. Used - Very Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to… More...

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Mulder, Steve:
User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web - Paperback

ISBN: 9780321434531

Paperback. Very Good., 3

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Details of the book
User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
Author:
Title:
ISBN:

0321434536


How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

Details of the book - User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web


EAN (ISBN-13): 9780321434531
ISBN (ISBN-10): 0321434536
Hardcover
Paperback
Publishing year: 2006
Publisher: New Riders
293 Pages
Weight: 0,422 kg
Language: eng/Englisch

Book in our database since 2007-06-04T17:58:53-04:00 (New York)
Detail page last modified on 2024-01-06T05:41:16-05:00 (New York)
ISBN/EAN: 0321434536

ISBN - alternate spelling:
0-321-43453-6, 978-0-321-43453-1
Alternate spelling and related search-keywords:
Book author: mülder, steve mulder, steven mulder
Book title: that right, persona, user always right practical guide creating using personas for web, for the voice, creating the other

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