- 5 Results
Lowest price: € 0.92, highest price: € 21.99, average price: € 6.52
1
Global Marketing Management (Hardcover) e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions - Warren J. Keegan Mark Green
Order
at AbeBooks.de
€ 21.99
Shipment: € 6.951
OrderSponsored link
Warren J. Keegan Mark Green:

Global Marketing Management (Hardcover) e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions - hardcover

2001, ISBN: 0130332712

[EAN: 9780130332714], Gebraucht, sehr guter Zustand, [PU: Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001)], E-MARKETING GLOBALIZATION ASIA PACIFIC M… More...

NOT NEW BOOK. Shipping costs: EUR 6.95 BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany [53994756] [Rating: 5 (von 5)]
2
Global Marketing Management by Mark C., Keegan, Warren J. Green - Mark C., Keegan, Warren J. Green
Order
at BetterWorldBooks.com
€ 3.98
OrderSponsored link

Mark C., Keegan, Warren J. Green:

Global Marketing Management by Mark C., Keegan, Warren J. Green - used book

ISBN: 9780130332714

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics … More...

used in stock. Shipping costs:zzgl. Versandkosten., plus shipping costs
3
Order
at Biblio.co.uk
$ 1.00
(aprox. € 0.92)
Shipment: € 13.851
OrderSponsored link
Warren J. Keegan, Mark C. Green:
Global Marketing Management - hardcover

ISBN: 9780130332714

Pearson College Div. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible e… More...

Shipping costs: EUR 13.85 Discover Books
4
Global Marketing Management - Keegan, Warren J.; Green, Mark C.
Order
at ZVAB.com
€ 4.80
Shipment: € 0.001
OrderSponsored link
Keegan, Warren J.; Green, Mark C.:
Global Marketing Management - hardcover

2001, ISBN: 0130332712

[EAN: 9780130332714], [SC: 0.0], [PU: Pearson College Div], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Descr… More...

Shipping costs:Versandkostenfrei. (EUR 0.00) medimops, Berlin, Germany [55410863] [Rating: 5 (von 5)]
5
Order
at Biblio.co.uk
$ 1.00
(aprox. € 0.93)
Shipment: € 13.921
OrderSponsored link
Warren J. Keegan, Mark C. Green:
Global Marketing Management - hardcover

ISBN: 9780130332714

Pearson College Div. Hardcover. VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-libr… More...

Shipping costs: EUR 13.92 Discover Books

1As some platforms do not transmit shipping conditions to us and these may depend on the country of delivery, the purchase price, the weight and size of the item, a possible membership of the platform, a direct delivery by the platform or via a third-party provider (Marketplace), etc., it is possible that the shipping costs indicated by find-more-books.com / find-more-books.com do not correspond to those of the offering platform.

Bibliographic data of the best matching book

Details of the book
Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.

Details of the book - Global Marketing Management


EAN (ISBN-13): 9780130332714
ISBN (ISBN-10): 0130332712
Hardcover
Paperback
Publishing year: 2001
Publisher: Pearson College Div
617 Pages
Weight: 1,343 kg
Language: eng/Englisch

Book in our database since 2007-06-20T05:36:55-04:00 (New York)
Detail page last modified on 2024-03-05T06:48:09-05:00 (New York)
ISBN/EAN: 0130332712

ISBN - alternate spelling:
0-13-033271-2, 978-0-13-033271-4
Alternate spelling and related search-keywords:
Book author: keegan, green, mark warren, warre, warr
Book title: warre, zeichnen fachrechnen, marketing information systems, strategic international management, social strategies, regulatory management, consumer, marketing management cases, product information management, the green book, global strategic management mba, high and low, positioning, marketing management text, legal tech, direct marketing, international sourcing, global analysis, competitive strategy, marketing global keegan warren green mark, environment industrial, advertising marketing research, analysis decisions, market entry strategies, global architecture


More/other books that might be very similar to this book

Latest similar book:
2900130332713 Global Marketing Management (Warren J. Keegan)


< to archive...