Global Marketing Management (Hardcover) e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions - hardcover
2001, ISBN: 0130332712
[EAN: 9780130332714], Gebraucht, sehr guter Zustand, [PU: Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001)], E-MARKETING GLOBALIZATION ASIA PACIFIC M… More...
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ISBN: 9780130332714
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics … More...
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ISBN: 9780130332714
Pearson College Div. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible e… More...
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2001, ISBN: 0130332712
[EAN: 9780130332714], [SC: 0.0], [PU: Pearson College Div], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Descr… More...
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ISBN: 9780130332714
Pearson College Div. Hardcover. VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-libr… More...
Biblio.co.uk |
Global Marketing Management (Hardcover) e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions - hardcover
2001, ISBN: 0130332712
[EAN: 9780130332714], Gebraucht, sehr guter Zustand, [PU: Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001)], E-MARKETING GLOBALIZATION ASIA PACIFIC M… More...
Mark C., Keegan, Warren J. Green:
Global Marketing Management by Mark C., Keegan, Warren J. Green - used bookISBN: 9780130332714
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics … More...
ISBN: 9780130332714
Pearson College Div. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible e… More...
2001, ISBN: 0130332712
[EAN: 9780130332714], [SC: 0.0], [PU: Pearson College Div], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Descr… More...
ISBN: 9780130332714
Pearson College Div. Hardcover. VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-libr… More...
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Details of the book - Global Marketing Management
EAN (ISBN-13): 9780130332714
ISBN (ISBN-10): 0130332712
Hardcover
Paperback
Publishing year: 2001
Publisher: Pearson College Div
617 Pages
Weight: 1,343 kg
Language: eng/Englisch
Book in our database since 2007-06-20T05:36:55-04:00 (New York)
Detail page last modified on 2024-03-05T06:48:09-05:00 (New York)
ISBN/EAN: 0130332712
ISBN - alternate spelling:
0-13-033271-2, 978-0-13-033271-4
Alternate spelling and related search-keywords:
Book author: keegan, green, mark warren, warre, warr
Book title: warre, zeichnen fachrechnen, marketing information systems, strategic international management, social strategies, regulatory management, consumer, marketing management cases, product information management, the green book, global strategic management mba, high and low, positioning, marketing management text, legal tech, direct marketing, international sourcing, global analysis, competitive strategy, marketing global keegan warren green mark, environment industrial, advertising marketing research, analysis decisions, market entry strategies, global architecture
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