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Marketing Research : Methodological Foundations (with Qualtrics Card) by Dawn, Churchill, Gilbert A. Iacobucci - Dawn, Churchill, Gilbert A. Iacobucci
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Marketing Research : Methodological Foundations (with Qualtrics Card) by Dawn, Churchill, Gilbert A. Iacobucci - used book

ISBN: 9781439081013

Learn the keys to the six stages of successful marketing research as you study both qualitative and quantitative marketing research techniques in this market-leading book. Recognized as t… More...

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Marketing Research: Methodological Foundations (with Qualtrics Card) - Iacobucci, Dawn, Churchill, Gilbert A.
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Iacobucci, Dawn, Churchill, Gilbert A.:

Marketing Research: Methodological Foundations (with Qualtrics Card) - hardcover

2009, ISBN: 9781439081013

South-Western College Pub, Hardcover, Auflage: 10, 624 Seiten, Publiziert: 2009-10-20T00:00:01Z, Produktgruppe: Book, 1.29 kg, Verkaufsrang: 660259, Research, Marketing & Sales, Business … More...

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Marketing Research: Methodological Foundations (with Qualtrics Card) - Iacobucci, Dawn, Churchill, Gilbert A.
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Iacobucci, Dawn, Churchill, Gilbert A.:
Marketing Research: Methodological Foundations (with Qualtrics Card) - hardcover

2009

ISBN: 9781439081013

South-Western College Pub, Hardcover, Auflage: 10, 624 Seiten, Publiziert: 2009-10-20T00:00:01Z, Produktgruppe: Book, 1.29 kg, Verkaufsrang: 460937, Research, Marketing & Sales, Business … More...

Shipping costs:Real shipping costs can differ from the ones shown here. (EUR 3.98)
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Iacobucci, Dawn; Churchill, Gilbert A:
Marketing Research: Methodological Foundations (with Qualtrics Card) - hardcover

2009, ISBN: 9781439081013

South-Western College Pub, 2009-10-20. Hardcover. Good. US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking … More...

Shipping costs: EUR 3.89 SGS Trading Inc
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Marketing Research: Methodological Foundations (with Qualtrics Card) - Iacobucci, Dawn; Churchill, Gilbert A.
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Iacobucci, Dawn; Churchill, Gilbert A.:
Marketing Research: Methodological Foundations (with Qualtrics Card) - hardcover

2009, ISBN: 1439081018

[EAN: 9781439081013], [PU: South-Western College Pub], Books

Shipping costs: EUR 15.77 Irish Booksellers, Portland, ME, U.S.A. [57531671] [Rating: 5 (of 5)]

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Details of the book
Marketing Research: Methodological Foundations (with Qualtrics Card)

Learn the keys to the six stages of successful marketing research as you study both qualitative and quantitative marketing research techniques in this market-leading book. Recognized as the standard for mastering today's marketing research, Iacobucci/Churchill's MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, shows you how to make each stage of marketing research work for you as you confront actual business challenges. You gain both a strong conceptual and a practical understanding of marketing research as this book examines some of marketing research's most important emerging topics and tools. New Qualtrics? research activities introduce you to this popular online survey tool, while proven applications, clear explanations, and timely cases ensure MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, is an ideal learning tool now and an invaluable reference tool for you to use throughout your professional career.

Details of the book - Marketing Research: Methodological Foundations (with Qualtrics Card)


EAN (ISBN-13): 9781439081013
ISBN (ISBN-10): 1439081018
Hardcover
Paperback
Publishing year: 2009
Publisher: South-Western College Pub
604 Pages
Weight: 1,297 kg
Language: eng/Englisch

Book in our database since 2010-09-06T03:17:10-04:00 (New York)
Detail page last modified on 2023-02-14T04:04:43-05:00 (New York)
ISBN/EAN: 1439081018

ISBN - alternate spelling:
1-4390-8101-8, 978-1-4390-8101-3
Alternate spelling and related search-keywords:
Book author: gilbert churchill, dawn iacobucci
Book title: marketing research methodological foundations, access, card


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