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John A. Davis:

Measuring Marketing: 110+ Key Metrics Every Marketer Needs - Paperback

ISBN: 9781118153741

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Johns Hopkins University Press. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text.… More...

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Davis, John A.:

Measuring Marketing: 110+ Key Metrics Every Marketer Needs - Paperback

2001, ISBN: 9781118153741

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Measuring Marketing : 110+ Key Metrics Every Marketer Needs by John A. Davis - John A. Davis
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John A. Davis:
Measuring Marketing : 110+ Key Metrics Every Marketer Needs by John A. Davis - used book

ISBN: 9781118153741

A second edition of a popular marketing title, this book discusses the key metrics marketing managers need for measuring the performance of an organization's marketing investments. The ne… More...

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Davis, J.A.:
Measuring Marketing: 110+ Key Metrics Every Marketer Needs - Paperback

2013, ISBN: 9781118153741

Trade paperback, Business|Business, This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please not… More...

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Davis, John A.:
Measuring Marketing: 110+ Key Metrics Every Marketer Needs - Paperback

ISBN: 9781118153741

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Measuring Marketing
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ISBN:

111815374X


Paperback. Pub Date :2013-02-11 Pages: 320 Language: English Publisher: Wiley Evaluating marketing performance and decision making more fairlyMarketing has long been considered an art and not a science. but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed In Measuring Marketing:. 103 Key Metrics Every Marketer Needs. Second Edition. one of the worlds leading experts in the field presents the key marketing ratios and metrics Applying these metrics will enable marketers to make better decisions and increase their. accountability for their strategies and activities.This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organizations marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy o...

Details of the book - Measuring Marketing


EAN (ISBN-13): 9781118153741
ISBN (ISBN-10): 111815374X
Hardcover
Paperback
Publishing year: 20130426
Publisher: John Wiley & Sons Inc
320 Pages
Weight: 0,631 kg
Language: Englisch

Book in our database since 2012-08-20T04:51:03-04:00 (New York)
Detail page last modified on 2024-02-17T19:48:16-05:00 (New York)
ISBN/EAN: 111815374X

ISBN - alternate spelling:
1-118-15374-X, 978-1-118-15374-1
Alternate spelling and related search-keywords:
Book author: john davis
Book title: marketing, 110, john davis

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2901118153740 Measuring Marketing: 110+ Key Metrics Every Marketer Needs (John A. Davis)

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