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Martin Lindstrom, Patricia B. Seybold:

Brand Child: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands - Paperback

ISBN: 9780749442842

Kogan Page. Paperback. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/s… More...

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Lindstrom, Martin, Seybold, Patricia B:

Brandchild : Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands - used book

ISBN: 9780749442842

Kogan Page, Limited. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have min… More...

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Lindstrom, Martin, Seybold, Patricia B:
Brandchild : Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands - used book

ISBN: 9780749442842

Kogan Page, Limited. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages., Kogan P… More...

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LINDSTROM, Martin:
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands - Paperback

ISBN: 9780749442842

Paperback. Very Good., 3

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LINDSTROM, Martin:
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands - Paperback

ISBN: 9780749442842

Paperback. Good., 2.5

Shipping costs: EUR 3.35 World of Books Ltd

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Details of the book
BrandChild

Praise and Reviews ¿This is a must read book¿ Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation¿¿ - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management ¿BRANDchild will be a valuable addition to our industry¿s literature.¿ - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson ¿Lindstrom¿s fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom.¿ - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world¿s most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids¿ trends and fascinating marketing techniques. Packed with practical advice on how to create kids¿ brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

Details of the book - BrandChild


EAN (ISBN-13): 9780749442842
ISBN (ISBN-10): 0749442840
Hardcover
Paperback
Publishing year: 2004
Publisher: Kogan Page Ltd
320 Pages
Weight: 0,644 kg
Language: eng/Englisch

Book in our database since 2007-05-30T20:41:29-04:00 (New York)
Detail page last modified on 2023-11-28T10:21:08-05:00 (New York)
ISBN/EAN: 0749442840

ISBN - alternate spelling:
0-7494-4284-0, 978-0-7494-4284-2
Alternate spelling and related search-keywords:
Book author: seybold, martin lindstrom, martin page, martin lindström, kotler philip, martin johnson
Book title: brandchild remarkable insights into minds today global kids their relationships with brands, kid, relations, page, the global mind, other minds, mann brand


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