ISBN: 9780071364157
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meanin… More...
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2001, ISBN: 9780071364157
[ED: Gebunden], [PU: McGraw-Hill Professional], Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful br… More...
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2001, ISBN: 0071364153
Binding : Gebundene Ausgabe, Label : Mcgraw-Hill Professional, Publisher : Mcgraw-Hill Professional, NumberOfItems : 1, medium : Gebundene Ausgabe, numberOfPages : 384, publicationDate : … More...
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ISBN: 9780071364157
Find The Hero and the Outlaw by Margaret Mark in Hardcover and other formats in Business & Economics > Advertising & Promotion. Business & Economics 9780071364157, McGraw-Hill Companies
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The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes Margaret Mark Author - new book
ISBN: 9780071364157
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meanin… More...
2001, ISBN: 9780071364157
[ED: Gebunden], [PU: McGraw-Hill Professional], Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful br… More...
2001
ISBN: 0071364153
Binding : Gebundene Ausgabe, Label : Mcgraw-Hill Professional, Publisher : Mcgraw-Hill Professional, NumberOfItems : 1, medium : Gebundene Ausgabe, numberOfPages : 384, publicationDate : … More...
ISBN: 9780071364157
Find The Hero and the Outlaw by Margaret Mark in Hardcover and other formats in Business & Economics > Advertising & Promotion. Business & Economics 9780071364157, McGraw-Hill Companies
ISBN: 9780071364157
hardback, [PU: McGraw Hill]
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Details of the book - The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes Margaret Mark Author
EAN (ISBN-13): 9780071364157
ISBN (ISBN-10): 0071364153
Hardcover
Paperback
Publishing year: 2001
Publisher: McGraw Hill LLC Core >2 >T
384 Pages
Weight: 0,744 kg
Language: eng/Englisch
Book in our database since 2007-04-26T18:13:42-04:00 (New York)
Detail page last modified on 2024-04-06T05:11:53-04:00 (New York)
ISBN/EAN: 0071364153
ISBN - alternate spelling:
0-07-136415-3, 978-0-07-136415-7
Alternate spelling and related search-keywords:
Book author: pearson carol, margaret way, mark hill, caro, mark power
Book title: archetype, power brand, buildings and power, the hero more, the hero within, from zero hero, the power now, building better brands, hero and the outlaw building extraordinary brands through the power archetypes
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