1995, ISBN: 0030983665

[EAN: 9780030983665], Gebraucht, sehr guter Zustand, [PU: Cengage Learning, Inc, United States, Mason, OH], GILBERT A. CHURCHILL JR. MARKETING RESEARCH METHODOLOGICAL FOUNDATIONS, This be… More...

[EAN: 9780030983665], Gebraucht, sehr guter Zustand, [PU: Cengage Learning, Inc, United States, Mason, OH], GILBERT A. CHURCHILL JR. MARKETING RESEARCH METHODOLOGICAL FOUNDATIONS, This best-selling text prepares students for effective decision making in employment through its managerial perspective on the quantitative and qualitative aspects of marketing research. Churchill's unique organisation allows students to develop an appreciation of the six steps of the research process. With a flexible, modular design and numerous examples and cases, this book provides an unequalled balance of theory and practice. Features: * The text organization follows the classic six stages in the research process, which defined the way the course was taught when Churchill's first edition was introduced in the 1970s. * A modular design enhances teaching flexibility by placing some of the more difficult material in appendices immediately after each chapter. * Supporting data bases reflect actual company experiences included in the text and provide students with first-hand experience in analyzing statistical problems. New to this edition: * Over 25 percent of the cases are new and another 30 percent have been revised. * Increased emphasis on the international aspects of the marketing research. * Careful attention has been paid to the current impact of technology and decision support systems in the field of marketing research. * A new video case, designed to be viewed in short, topical segments, illustrates key textual points and encourages interactive learning. * Research Realities detail applications of new information technology in the general field of marketing research as well as in specific situations. Of the 85 Research Realities, more than 25 percent are new. * Increased coverage of ethics includes a conceptual framework for viewing ethics choices in Appendix 2A, and more ethical scenarios that students need to address in subsequent chapters. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged., Books<

ISBN: 9780030983665

ISBN: 0030983665. Author: Gilbert A. Churchill. Sku: 0030983665-3-26803107. Condition: Used: Good. Qty Available: 1. Your Online Bookstore presents ...Marketing Research: Methodological F… More...

ISBN: 0030983665. Author: Gilbert A. Churchill. Sku: 0030983665-3-26803107. Condition: Used: Good. Qty Available: 1. Your Online Bookstore presents ...Marketing Research: Methodological Foundations ISBN:0030983665 Author:Gilbert A. Churchill Publisher:Harcourt College Pub Release Date:1995-01-01 Seller Category:-- Qty Available:1 Condition:Used: Good Sku: 0030983665-3-26803107Notes: Don't forget to check out other great deals in our eBay Store!!, Festpreisangebot, [LT: FixedPrice], Book Title: Marketing Research: Methodological Foundations, EAN: 9780030983665, Publication Year: 1994, Type: Textbook, Format: Hardcover, Language: English, Publication Name: Marketing Research : Methodological Foundations, Item Length: 9.4in. Item Width: 7.5in. Item Weight: 70.4 Oz, Number of Pages: 1117 Pages, Dryden Press<

ISBN: 9780030983665

Harcourt College Pub. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible … More...

Harcourt College Pub. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included., Harcourt College Pub, 2.5<

1995, ISBN: 0030983665

[EAN: 9780030983665], Used, good, [PU: Houghton Mifflin], Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less, Books