1995, ISBN: 0792395042
[EAN: 9780792395041], Neubuch, [SC: 0.0], [PU: Springer Netherlands], BUSINESS / MANAGEMENT; ABSATZ MARKETING; VERMARKTUNG; DSI_8091; KAP_D020, Druck auf Anfrage Neuware - Changing Views … More...
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1995, ISBN: 0792395042
[EAN: 9780792395041], Neubuch, [SC: 0.0], [PU: Springer Netherlands], BUSINESS / MANAGEMENT; ABSATZ MARKETING; VERMARKTUNG; DSI_8091; KAP_D020, Druck auf Anfrage Neuware -Changing Views o… More...
ZVAB.com AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)] NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) Details... |
ISBN: 9780792395041
Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on bus… More...
Springer.com Nr. 978-0-7923-9504-1. Shipping costs:Worldwide free shipping, , DE. (EUR 0.00) Details... |
1995, ISBN: 0792395042
1995 Gebundene Ausgabe Business / Management, Management, Absatz / Marketing, Marketing, Vermarktung, Vertrieb und Marketing, DSI_8091; KAP_D020, mit Schutzumschlag 11, [PU:Springer Net… More...
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1995, ISBN: 9780792395041
Buch, Hardcover, 1995 ed. [PU: Springer], Springer, 1995
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1995, ISBN: 0792395042
[EAN: 9780792395041], Neubuch, [SC: 0.0], [PU: Springer Netherlands], BUSINESS / MANAGEMENT; ABSATZ MARKETING; VERMARKTUNG; DSI_8091; KAP_D020, Druck auf Anfrage Neuware - Changing Views … More...
1995, ISBN: 0792395042
[EAN: 9780792395041], Neubuch, [SC: 0.0], [PU: Springer Netherlands], BUSINESS / MANAGEMENT; ABSATZ MARKETING; VERMARKTUNG; DSI_8091; KAP_D020, Druck auf Anfrage Neuware -Changing Views o… More...
ISBN: 9780792395041
Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on bus… More...
1995, ISBN: 0792395042
1995 Gebundene Ausgabe Business / Management, Management, Absatz / Marketing, Marketing, Vermarktung, Vertrieb und Marketing, DSI_8091; KAP_D020, mit Schutzumschlag 11, [PU:Springer Net… More...
1995, ISBN: 9780792395041
Buch, Hardcover, 1995 ed. [PU: Springer], Springer, 1995
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Details of the book - Business Marketing: An Interaction and Network Perspective
EAN (ISBN-13): 9780792395041
ISBN (ISBN-10): 0792395042
Hardcover
Publishing year: 1995
Publisher: Springer
660 Pages
Weight: 1,140 kg
Book in our database since 2007-06-06T11:55:32-04:00 (New York)
Detail page last modified on 2023-10-15T06:09:19-04:00 (New York)
ISBN/EAN: 0792395042
ISBN - alternate spelling:
0-7923-9504-2, 978-0-7923-9504-1
Alternate spelling and related search-keywords:
Book author: müller guttenbrunn, müller grählert, möller, david wilson, moller, maller
Book title: business marketing, market, network
Information from Publisher
Author: Kristian K. Möller; David T. Wilson
Title: Business Marketing: An Interaction and Network Perspective
Publisher: Springer; Springer Netherland
635 Pages
Publishing year: 1995-11-30
Dordrecht; NL
Language: English
299,59 € (DE)
307,99 € (AT)
330,50 CHF (CH)
Available
XVII, 635 p.
BB; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; DSI_8091; KAP_D020; Marketing; Management; Management und Managementtechniken; BC
1. Introduction: Interaction and Networks in Perspective.- I: Conceptual Foundation of Business Relationships.- 2. Business Relationships—An Interaction Perspective.- 3. Dynamics of Relationship Development.- 4. Buyer-Seller Relationships—Theoretical Perspectives.- 5. The Development of Network Research—A Question of Mobilization and Perseverance.- 6. Networks Dynamics: Forces and Processes Underlying Evolution and Revolution in Business Networks.- II: Interactive Business Marketing: Relationships and Strategy.- 7. Towards an Understanding of the Antecedents of Strategic Alliances.- 8. Time-Based Strategies and Supplier Relationships.- 9. One More Exploration into Buyer-Seller Relationships: Some Conceptual Foundations and Research Propositions.- III: Networks, Technology, and Strategy.- 10. Technology and Networks.- 11. Industrial Networks and Technological Innovation.- 12. Competitive Strategies and Organizational Networks in New-Technology Markets.- 13. International Networks and International Network Strategies: Networks in Different Cultural Contexts.- 14. A Network Approach to Foreign Market Entry.- IV: Methodological Aspects in Interaction and Network Research.- 15. Methodology and Industrial Networks.- 16. The Meaning of Time in the Study of Industrial Buyer-Seller Relationships.- 17. Measurement Issues in Research on Interfirm Relationships.- 18. Modeling Business Relationships.- V: Implications and Challenges.- 19. Interaction and Network Approach to Business Marketing: A Review and Evaluation.- 20. Managerial Implications and Challenges.More/other books that might be very similar to this book
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