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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE : A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE - Adrienne Cooper
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Adrienne Cooper:

TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE : A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE - Paperback

2011, ISBN: 3843384436

[EAN: 9783843384438], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - Activists and consumers are increasingly demanding co… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE - Adrienne Cooper
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Adrienne Cooper:

TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE - Paperback

ISBN: 9783843384438

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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE - Adrienne Cooper
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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE - Paperback

ISBN: 9783843384438

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Adrienne Cooper:
Twoway Communication a Winwin Model for Facing Activist Pressure a Case Study on McDonald's and Unilever's Responses to Greenpeace - Paperback

2002, ISBN: 9783843384438

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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE - Cooper, Adrienne
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Cooper, Adrienne:
TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE - new book

2011, ISBN: 3843384436

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:LAP LAMBERT Academic Publishing]

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien

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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE

Activists and consumers are increasingly demanding companies act in the best interests of the global society and the environment, therefore a corporation's environmental record is becoming an important factor in achieving and maintaining business success. This paper consists of two case studies which examine how Greenpeace, an independent global environmental campaigning organization, targeted two major multi-national corporations, McDonald's and Unilever, in order to change destructive agricultural processes in the developing world. This research examines how these two corporations responded to activist pressure from Greenpeace and offers prescriptive insight on how corporations can avoid conflict and create mutually beneficial outcomes when responding to activist pressure. This research examines the outcome of both McDonald's and Unilever's dialogue with Greenpeace.

Details of the book - TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE


EAN (ISBN-13): 9783843384438
ISBN (ISBN-10): 3843384436
Hardcover
Paperback
Publishing year: 2011
Publisher: LAP LAMBERT Academic Publishing

Book in our database since 2009-12-29T01:34:16-05:00 (New York)
Detail page last modified on 2023-07-08T01:37:19-04:00 (New York)
ISBN/EAN: 9783843384438

ISBN - alternate spelling:
3-8433-8443-6, 978-3-8433-8443-8
Alternate spelling and related search-keywords:
Book author: cooper
Book title: for activist, win, study


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