2013, ISBN: 9783658045203

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighof… More...

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country. First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women¿s role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given. In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are..., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 184, [GW: 246g], 2014, Banküberweisung, PayPal, Klarna-Sofortüberweisung, [CT: Sonstiges / Sonstiges]<

2014, ISBN: 9783658045203

[ED: Softcover], [PU: Springer Fachmedien Wiesbaden / Springer Gabler / Springer, Berlin], An authentic, unique and memorable destination image is of crucial importance to be competitive … More...

[ED: Softcover], [PU: Springer Fachmedien Wiesbaden / Springer Gabler / Springer, Berlin], An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country. First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women's role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given. In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are selected as appropriate research methodology. 2014. xiii, 167 S. XIII, 167 p. 12 illus. 210 mm Versandfertig in 6-10 Tagen, DE, [SC: 0.00], Neuware, gewerbliches Angebot, Offene Rechnung (Vorkasse vorbehalten)<

ISBN: 9783658045203

An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the Unite… More...

An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country. First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women’s role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given. In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are selected as appropriate research methodology., Springer Gabler<

2013, ISBN: 3658045205

2014 Kartoniert / Broschiert Management und Managementtechniken, Marketing und Vertrieb, ImageandDestinationBrands; ImageoftheUnitedArabEmirates; TraditionalArabianCulture, mit Schutzum… More...

2014 Kartoniert / Broschiert Management und Managementtechniken, Marketing und Vertrieb, ImageandDestinationBrands; ImageoftheUnitedArabEmirates; TraditionalArabianCulture, mit Schutzumschlag 11, [PU:Springer Fachmedien Wiesbaden; Springer Fachmedien Wiesbaden GmbH]<