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Mobile Commerce - new book

ISBN: 9783639184983

Advances in wireless technology increase the number of mobile device users and give pace to the rapid development of mobile commerce conducted with these devices. Empowered by the Web s i… More...

  - Nr. HJHARHABBON. Shipping costs:Versandkosten: 0 EUR, 11, zzgl. Versandkosten. (EUR 0.00)
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Mobile Commerce
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Mobile Commerce - new book

ISBN: 9783639184983

Advances in wireless technology increase the number of mobile device users and give pace to the rapid development of mobile commerce conducted with these devices. Empowered by the Web s i… More...

Nr. HJHARHABBON. Shipping costs:, Lieferzeit: 5 Tage, DE. (EUR 0.00)
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Mobile Commerce - XU, Jingjun
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XU, Jingjun:
Mobile Commerce - Paperback

2009

ISBN: 9783639184983

Erscheinungsdatum: 07/2009, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Mobile Commerce, Titelzusatz: Personalized Mobile Advertising Application Using Bayesian Networks… More...

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Mobile Commerce - XU, Jingjun
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XU, Jingjun:
Mobile Commerce - Paperback

2009, ISBN: 9783639184983

Erscheinungsdatum: 07/2009, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Mobile Commerce, Titelzusatz: Personalized Mobile Advertising Application Using Bayesian Networks… More...

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Mobile Commerce - Xu Jingjun
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Xu Jingjun:
Mobile Commerce - Paperback

ISBN: 9783639184983

Mobile Commerce ab 58.99 € als Taschenbuch: Personalized Mobile Advertising Application Using Bayesian Networks. Aus dem Bereich: Bücher, Ratgeber, Computer & Internet, Medien > Bücher ne… More...

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Details of the book
Mobile Commerce

Advances in wireless technology increase the number of mobile device users and give pace to the rapid development of mobile commerce conducted with these devices. Empowered by the Web's interactive and quick-response capabilities, one-to-one mobile marketing is a very promising direct marketing channel. However, the success of mobile commerce largely depends on whether personalization can be utilized to deliver highly personalized and context sensitive information to mobile clients. To realize the personalization function in mobile advertising, Bayesian Network-based user-modeling technique is adopted. We propose that context, content, and user preferences are the important components that can be utilized to achieve personalization effect in mobile advertising application. The collected data of user information from the empirical study is used as prior probabilities for the Bayesian network. The personalized Bayesian Network-based prototype consists of a user model, a context model, a content component and a matching engine to deliver more relevant advertisements to customers through mobile devices.

Details of the book - Mobile Commerce


EAN (ISBN-13): 9783639184983
ISBN (ISBN-10): 363918498X
Hardcover
Paperback
Publishing year: 2009
Publisher: VDM Verlag Dr. Müller
136 Pages
Weight: 0,223 kg
Language: eng/Englisch

Book in our database since 2010-03-23T14:13:28-04:00 (New York)
Detail page last modified on 2022-12-12T11:12:19-05:00 (New York)
ISBN/EAN: 9783639184983

ISBN - alternate spelling:
3-639-18498-X, 978-3-639-18498-3
Alternate spelling and related search-keywords:
Book title: commerce


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