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Involving Customers in New Service Development - Gustafsson, Anders; Edvardsson, Bo; Kristensson, Per
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Gustafsson, Anders; Edvardsson, Bo; Kristensson, Per:

Involving Customers in New Service Development - new book

ISBN: 9781860946691

ID: 1214953

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process. Business Business eBook, World Scientific Publishing Company

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Involving Customers in New Service Development - Bo Magnusson, Peter Gustafsson, Anders Edvardsson
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Bo Magnusson, Peter Gustafsson, Anders Edvardsson:

Involving Customers in New Service Development - new book

ISBN: 9781860946691

ID: bf8be022a6c20c4d4ea0f006b11680fc

Involving Customers in New Service Development Deals with how companies can involve customers in order to learn the field of service-based business development. This book presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Bücher / Fremdsprachige Bücher / Englische Bücher 978-1-86094-669-1, Imperial College Pr

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Involving Customers in New Service Development - Bo Gustafsson, Anders Kristensson, Per Edvardsson
book is out-of-stock
(*)
Bo Gustafsson, Anders Kristensson, Per Edvardsson:
Involving Customers in New Service Development - new book

ISBN: 9781860946691

ID: 118680350

Deals with how companies can involve customers in order to learn the field of service-based business development. This book presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Involving Customers in New Service Development Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Imperial College Pr

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Involving Customers in New Service Development - Bo Magnusson, Peter Gustafsson, Anders Edvardsson
book is out-of-stock
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Bo Magnusson, Peter Gustafsson, Anders Edvardsson:
Involving Customers in New Service Development - new book

ISBN: 9781860946691

ID: 195782531

Deals with how companies can involve customers in order to learn the field of service-based business development. This book presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Involving Customers in New Service Development Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Imperial College Pr

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Involving Customers in New Service Development - Bo Edvardsson; Anders Gustafsson; Per Kristensson
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Bo Edvardsson; Anders Gustafsson; Per Kristensson:
Involving Customers in New Service Development - hardcover

2006, ISBN: 9781860946691

ID: 7851242

Hardcover, Buch, [PU: Imperial College Press]

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Details of the book
Involving Customers in New Service Development
Author:

Peter Magnusson

Title:

Involving Customers in New Service Development

ISBN:

9781860946691

Details of the book - Involving Customers in New Service Development


EAN (ISBN-13): 9781860946691
ISBN (ISBN-10): 1860946690
Hardcover
Publishing year: 2006
Publisher: Imperial College Pr
323 Pages
Weight: 0,618 kg
Language: eng/Englisch

Book in our database since 14.05.2007 22:17:18
Book found last time on 29.10.2016 08:12:18
ISBN/EAN: 9781860946691

ISBN - alternate spelling:
1-86094-669-0, 978-1-86094-669-1

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