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Challenging the big brands. How new brands win market share with innovative design. - Evans, Judith and Cheryl Dangel Cullen
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Evans, Judith and Cheryl Dangel Cullen:

Challenging the big brands. How new brands win market share with innovative design. - hardcover

2003, ISBN: 9781564969057

ID: OR24429302 (932852)

Gloucester Mass, Rockport, 176 S. Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ? Is the first book to address the critical role that graphic design plays in brand success ? Traces the journey of today's top companies from challenger brands to market leaders ? Is filled with full-color photos that bring winning graphic design strategies to life ? Reveals brand developers', designers', and advertising executives' inside strategies for success. Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were "challenger brands." While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. -- Featured companies: -- FedEx -- Adidas -- Hush Puppies -- sarabanda -- JetBlue -- Virgin Atlantic Airways -- Avis -- Gateway -- Seat -- Egg -- Handspring -- Sony PlayStation 2 -- Best Buy -- KitchenAid -- Seven Network -- Ml -- VH1 -- Simply Music -- Burn -- SoBe -- Osborne -- Krispy Kreme -- Christie's -- Big Yellow -- Priceline -- Ameritrade -- first direct . ISBN 9781564969057 Wirtschaft 2003 Wir versenden am Tag der Bestellung von Montag bis Freitag.

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Challenging the big brands. How new brands win market share with innovative design. - Evans, Judith and Cheryl Dangel Cullen
book is out-of-stock
(*)

Evans, Judith and Cheryl Dangel Cullen:

Challenging the big brands. How new brands win market share with innovative design. - hardcover

2003, ISBN: 9781564969057

ID: 932852

176 S. Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ¦ Is the first book to address the critical role that graphic design plays in brand success ¦ Traces the journey of today's top companies from challenger brands to market leaders ¦ Is filled with full-color photos that bring winning graphic design strategies to life ¦ Reveals brand developers', designers', and advertising executives' inside strategies for success. Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were "challenger brands." While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. -- Featured companies: -- FedEx -- Adidas -- Hush Puppies -- sarabanda -- JetBlue -- Virgin Atlantic Airways -- Avis -- Gateway -- Seat -- Egg -- Handspring -- Sony PlayStation 2 -- Best Buy -- KitchenAid -- Seven Network -- Ml -- VH1 -- Simply Music -- Burn -- SoBe -- Osborne -- Krispy Kreme -- Christie's -- Big Yellow -- Priceline -- Ameritrade -- first direct . ISBN 9781564969057 Versand D: 5,50 EUR, [PU:Gloucester Mass. : Rockport,]

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Challenging the Big Brands: How New Brands Win Market Share with Innovative Design - Judith Evans, Cheryl Dangel Cullen
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Judith Evans, Cheryl Dangel Cullen:
Challenging the Big Brands: How New Brands Win Market Share with Innovative Design - hardcover

ISBN: 1564969053

ID: 1564969053

[SR: 4063595], Hardcover, [EAN: 9781564969057], Rockport Publishers, Rockport Publishers, Book, [PU: Rockport Publishers], Rockport Publishers, book - livre, 934758, Commercial, 934746, Graphic Design, 336930011, Design & Decorative Arts, 933484, Arts & Photography, 927726, Subjects, 916520, Books, 934480, History & Criticism, 10929301, Criticism, 934540, Regional, 203351011, Themes, 15852201, Women in Art, 933484, Arts & Photography, 927726, Subjects, 916520, Books, 934596, Instructional & How-To, 934610, Calligraphy, 934612, Collecting, 934598, Landscape Painting, 203353011, Painting, 934614, Using Colour, 934600, Watercolor Painting, 933484, Arts & Photography, 927726, Subjects, 916520, Books, 935814, Advertising, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 952330, Advertising, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books

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Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design) - Evans, Judith, Dangel Cullen, Cheryl
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Evans, Judith, Dangel Cullen, Cheryl:
Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design) - used book

ISBN: 9781564969057

ID: 882630520

Rockport Publishers. Used - Very Good. Very Good condition. Good dust jacket., Rockport Publishers

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Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design) - Cullen, Cheryl Dangel
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Cullen, Cheryl Dangel:
Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design) - hardcover

ISBN: 9781564969057

ID: 685596026

Hardback. Very Good.

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Details of the book
Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design)
Author:

Judith Evans, Cheryl Dangel Cullen

Title:

Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design)

ISBN:

9781564969057

book - livre

Details of the book - Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design)


EAN (ISBN-13): 9781564969057
ISBN (ISBN-10): 1564969053
Hardcover
Publishing year: 2003
Publisher: Gloucester Mass. : Rockport,

Book in our database since 26.05.2007 15:34:23
Book found last time on 03.01.2017 12:33:55
ISBN/EAN: 9781564969057

ISBN - alternate spelling:
1-56496-905-3, 978-1-56496-905-7

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