2012, ISBN: 1478341009

[EAN: 9781478341000], Neubuch, [PU: Createspace Independent Publishing Platform, United States], Language: English. Brand new Book. Scientific Advertising is a book written by Claude C Ho… More...

[EAN: 9781478341000], Neubuch, [PU: Createspace Independent Publishing Platform, United States], Language: English. Brand new Book. Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. David Ogilvy is widely quoted as saying that "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times". The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot". "The book also contains information on how to write advertising that sells: Salesmanship in print."<

ISBN: 9781478341000

Paperback, [PU: Createspace Independent Publishing Platform], Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personali… More...

Paperback, [PU: Createspace Independent Publishing Platform], Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. David Ogilvy is widely quoted as saying that "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times". The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot". "The book also contains information on how to write advertising that sells: Salesmanship in print.", Advertising<

2007, ISBN: 9781478341000

Softcover, PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from… More...

Softcover, PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK., [PU: Createspace Independent Publishing Platform]<

2012, ISBN: 1478341009

[EAN: 9781478341000], Neubuch, [PU: Createspace Independent Publishing Platform], New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Estab… More...

[EAN: 9781478341000], Neubuch, [PU: Createspace Independent Publishing Platform], New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000<

ISBN: 1478341009

[EAN: 9781478341000], Neubuch