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Marketing Research for Managerial Decision Making - Timothy R. Graeff
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Marketing Research for Managerial Decision Making - used book

ISBN: 1465219072

Marketing Research for Managerial Decision Making: Data Analytics Using Microsoft Excel examines the role of marketing research in helping marketing managers make marketing decisions. In … More...

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Marketing Research for Managerial Decision Making - Timothy R. Graeff
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Timothy R. Graeff:

Marketing Research for Managerial Decision Making - Paperback

ISBN: 1465219072

Taschenbuch, [EAN: 9781465219077], Kendall/Hunt Publishing Co ,U.S., Kendall/Hunt Publishing Co ,U.S., Book, [PU: Kendall/Hunt Publishing Co ,U.S.], Kendall/Hunt Publishing Co ,U.S., 5830… More...

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Marketing Research for Managerial Decision Making - Timothy R. Graeff
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Timothy R. Graeff:
Marketing Research for Managerial Decision Making - Paperback

ISBN: 1465219072

Taschenbuch, [EAN: 9781465219077], Kendall/Hunt Publishing Co ,U.S., Kendall/Hunt Publishing Co ,U.S., Book, [PU: Kendall/Hunt Publishing Co ,U.S.], Kendall/Hunt Publishing Co ,U.S., 5830… More...

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Marketing Research for Managerial Decision Making - Timothy R. Graeff
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Timothy R. Graeff:
Marketing Research for Managerial Decision Making - Paperback

ISBN: 1465219072

Taschenbuch, [EAN: 9781465219077], Kendall/Hunt Publishing Co ,U.S., Kendall/Hunt Publishing Co ,U.S., Book, [PU: Kendall/Hunt Publishing Co ,U.S.], Kendall/Hunt Publishing Co ,U.S., 5830… More...

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Marketing Research for Managerial Decision Making - GRAEFF TIMOTHY R
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GRAEFF TIMOTHY R:
Marketing Research for Managerial Decision Making - used book

2013, ISBN: 9781465219077

Hardcover book. Published by Kendall Hunt Publishing (2013) Media > Book

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Marketing Research for Managerial Decision Making
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ISBN:

9781465219077


Marketing Research for Managerial Decision Making: Data Analytics Using Microsoft Excel examines the role of marketing research in helping marketing managers make marketing decisions. In addition to describing important marketing research concepts, terms, techniques, and procedures, this book contains a number of MiniCases and Discussion Questions at the end of each chapter which provide the reader with an increased understanding of, and experience with, various aspects of a research project. This book also explains and illustrates how to use Microsoft(R) Excel to perform data analytics; including Pivot Tables, descriptive statistics, cross-tabs and chi-square, correlations, regression, t-tests, and ANOVA. Included are 34 individual analytics exercises for analyzing marketing research data. A separate Excel dataset accompanies each of these data analytics exercises. In addition to these exercises, 10 larger cases from a variety of industries and businesses allow the reader to apply multiple analytical techniques to larger and more complex marketing related situations. As with the smaller analytical exercises, a separate dataset accompanies each of these cases.

Details of the book - Marketing Research for Managerial Decision Making


EAN (ISBN-13): 9781465219077
ISBN (ISBN-10): 1465219072
Paperback
Publishing year: 2013
Publisher: Kendall/Hunt Publishing Co ,U.S.

Book in our database since 2015-03-16T11:20:45-04:00 (New York)
Detail page last modified on 2021-09-16T07:12:37-04:00 (New York)
ISBN/EAN: 9781465219077

ISBN - alternate spelling:
1-4652-1907-2, 978-1-4652-1907-7
Alternate spelling and related search-keywords:
Book author: gräff
Book title: marketing

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