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The Intention Economy: When Customers Take Charge - Doc Searls
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The Intention Economy: When Customers Take Charge - used book

ISBN: 1422158527

ID: 6464033

Caveat venditor?let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with ?big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:? Control the flow and use of personal data? Build their own loyalty programs? Dictate their own terms of service? Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should costAnd they will do all of this outside of any one vendor's silo. This new landscape we're entering is what Doc Searls calls The Intention Economy?one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors' CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own ways?all while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in business and investing,marketing,marketing and sales Marketing & Sales, Harvard Business Review Press

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The Intention Economy - Doc Searls
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Doc Searls:

The Intention Economy - new book

2012, ISBN: 9781422158524

ID: 225207251

Who owns the marketplace? Is it business--or the customer? According to Searls, widely read journalist and blogger and co-author of ´´The Cluetrain Manifesto,´´ customers are creating an imperative shift in the way goods and services are delivered in this economy. When Customers Take Charge Bücher > Fremdsprachige Bücher > Englische Bücher gebundene Ausgabe 03.04.2012 Buch (fremdspr.), Harvard Business Review Press, .201

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The Intention Economy: When Customers Take Charge - Searls, Doc
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Searls, Doc:
The Intention Economy: When Customers Take Charge - First edition

2012

ISBN: 9781422158524

Paperback, ID: 12721992431

Softcover, Tweedehands, zeer goed, [ED: 1], Paperback Advanced Reading Copy. Paperback Plain cover pre-release first-edition. Artwork black and white, some artwork and images might be missing. Copy not final and there may be typos., [PU: Harvard Business Review Press]

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The Intention Economy: When Customers Take Charge - Searls, Doc
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Searls, Doc:
The Intention Economy: When Customers Take Charge - hardcover

2012, ISBN: 9781422158524

ID: 12874029497

Hardcover, Brand New! Fast shipping! Great customer service. You will be happy!, [PU: Harvard Business Review Press]

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THE INTENTION ECONOMY:WHEN CUSTOMERS TAKE CHANGE - DOC SEARLS
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THE INTENTION ECONOMY:WHEN CUSTOMERS TAKE CHANGE - used book

ISBN: 9781422158524

ID: 833113105

New/New. This is an Brand New Original Edition, With ShrinkWrap. Perfect condition.Please contact us for any questions regarding this book.!!

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Details of the book
The Intention Economy: When Customers Take Charge
Author:

Doc Searls

Title:

The Intention Economy: When Customers Take Charge

ISBN:

9781422158524

Details of the book - The Intention Economy: When Customers Take Charge


EAN (ISBN-13): 9781422158524
ISBN (ISBN-10): 1422158527
Hardcover
Paperback
Publishing year: 2012
Publisher: Perseus Distribution
256 Pages
Weight: 0,548 kg
Language: Englisch

Book in our database since 05.11.2009 04:31:46
Book found last time on 15.12.2016 16:42:03
ISBN/EAN: 9781422158524

ISBN - alternate spelling:
1-4221-5852-7, 978-1-4221-5852-4

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