2008, ISBN: 9781422131039

Your Guide to Innovating in a Downturn Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "e new normal."e Unfortunately, too many managers hav… More...

Your Guide to Innovating in a Downturn Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "e new normal."e Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately.Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating-by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result Their companies emerge from downturns stronger than ever.Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company`s profitability during even the toughest recessions. You`ll discover how to:Prune your innovation and business portfolio to liberate resources for more promising initiativesAdopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs while delivering new value to customersReinvent your innovation process to drive fresh growthMitigate innovation risks by conducting strategic experiments and forging alliances with customers and other external entitiesAppeal to increasingly value-conscious customers to fend off low-cost attackersIn today`s brutal economic climate, executives must pare costs to the bone while planting and nurturing seeds for tomorrow`s growth. The Silver Lining explains how to master this seemingly impossible challenge. Silver Lining: Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "e new normal."e Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately.Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating-by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result Their companies emerge from downturns stronger than ever.Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company`s profitability during even the toughest recessions. You`ll discover how to:Prune your innovation and business portfolio to liberate resources for more promising initiativesAdopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs while delivering new value to customersReinvent your innovation process to drive fresh growthMitigate innovation risks by conducting strategic experiments and forging alliances with customers and other external entitiesAppeal to increasingly value-conscious customers to fend off low-cost attackersIn today`s brutal economic climate, executives must pare costs to the bone while planting and nurturing seeds for tomorrow`s growth. The Silver Lining explains how to master this seemingly impossible challenge., Harvard Business Review Press<

2008, ISBN: 9781422131039

Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "new normal." Unfortunately, too many managers have become paralyzed by it, capable only of slashing … More...

Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "new normal." Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately.Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating--by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result? Their companies emerge from downturns stronger than ever.Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company's profitability during even the toughest recessions. You'll discover how to:-Prune your innovation and business portfolio to liberate resources for more promising initiatives- Adopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs while delivering new value to customers- Reinvent your innovation process to drive fresh growth- Mitigate innovation risks by conducting strategic experiments and forging alliances with customers and other external entities- Appeal to increasingly value-conscious customers to fend off low-cost attackersIn today's brutal economic climate, executives must pare costs to the bone while planting and nurturing seeds for tomorrow's growth. The Silver Lining explains how to master this seemingly impossible challenge.; EPUB; Business,Finance and Law > Business & management > Business strategy, Harvard Business Review Press<

2008, ISBN: 9781422131039

Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "new normal." Unfortunately too many managers have become paralyzed by it capable only of s… More...

Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "new normal." Unfortunately too many managers have become paralyzed by it capable only of slashing costs indiscriminately. Though examining spending during recessions makes sense the smartest executives do much more. As Scott Anthony reveals in The Silver Lining these leaders continue innovating-by stopping ineffective initiatives changing key business processes and starting more productive behaviors. Result? Their companies emerge from downturns stronger than ever. Providing a wealth of ideas tools and examples from diverse industries Anthony explains how to safeguard your company&apos;s profitability during even the toughest recessions. You&apos;ll discover how to: Prune your innovation and business portfolio to liberate resources for more promising initiatives Adopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs while delivering new value to customers Reinvent your innovation process to drive fresh growth Mitigate innovation risks by conducting strategic experiments and forging alliances with customers and other external entities Appeal to increasingly value-conscious customers to fend off low-cost attackers In today&apos;s brutal economic climate executives must pare costs to the bone while planting and nurturing seeds for tomorrow&apos;s growth. The Silver Lining explains how to master this seemingly impossible challenge. eBook<

2009, ISBN: 9781422131039

Your Guide to Innovating in a Downturn, eBook Download (EPUB), eBooks, [PU: Harvard Business Review Press]