Jan S. Slater#David M. Jones:What´s in a Name?
- new book 2014, ISBN: 9781317452157
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What´s in a Name? Advertising and the Concept of Brands anal… More...
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What´s in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What´s in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising. This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What´s in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is eBook PDF 18.12.2014 eBooks>Fremdsprachige eBooks>Englische eBooks, Taylor & Francis Ltd., .201<
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Khalil Hamdani:What's in a Name? : Advertising and the Concept of Brands
- new book ISBN: 9781317452157
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising.What's in a Name? Advertising and the Concept of Brands analy… More...
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising.What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory.It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign.The work is empirically based and is supported by the best research from both the professional and academic fields.The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods.In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands.The book concludes with new recommendations on how to develop and disseminate better advertising.; EPUB \ Khalil Hamdani; Business,Finance and Law, Taylor and Francis<
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
What's in a Name?
- new book2014, ISBN: 9781317452157
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands anal… More...
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising. eBook PDF, Taylor & Francis Ltd., 18.12.2014, Taylor & Francis Ltd., 2014<
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
What's in a Name?
- new book2014, ISBN: 9781317452157
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands anal… More...
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising. eBook 18.12.2014, Taylor & Francis Ltd., Taylor & Francis Ltd.<
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
David M Jones; Jan S. Slater:What's in a Name?
- new book 2014, ISBN: 9781317452157
Advertising and the Concept of Brands, eBooks, eBook Download (PDF), [PU: Taylor and Francis], Taylor and Francis, 2014
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.