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Functional Foods Revolution - Julian Mellentin
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Julian Mellentin:

Functional Foods Revolution - new book

ISBN: 9781136534041

ID: 9781136534041

"e;Healthy People, Healthy Profits"e; Foods that promote human health - `functional foods` or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company. Functional Foods Revolution: Foods that promote human health - `functional foods` or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company., Taylor And Francis

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The Functional Foods Revolution:
book is out-of-stock
(*)

Mellentin, Julian:

The Functional Foods Revolution: "Healthy People, Healthy Profits - new book

9, ISBN: 9781136534041

ID: 101159781136534041

Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealt Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company. Agriculture & Animal Husbandry, Technology, The Functional Foods Revolution: "Healthy People, Healthy Profits"~~ Mellentin, Julian~~Agriculture & Animal Husbandry~~Technology~~9781136534041, en, The Functional Foods Revolution: "Healthy People, Healthy Profits, Mellentin, Julian, 9781136534041, Routledge, 09/01/2010, , , , Routledge, 09/01/2010

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The Functional Foods Revolution - Mellentin,  Julian;Heasman,  Michael
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Mellentin, Julian;Heasman, Michael:
The Functional Foods Revolution - new book

ISBN: 9781136534041

ID: 9781136534041

Healthy People, Healthy Profits, Healthy People, Healthy Profits, [KW: PDF ,TECHNOLOGY , AGRICULTURE ANIMAL HUSBANDRY ,TECHNOLOGY INDUSTRIAL ARTS ,FOOD BEVERAGE TECHNOLOGY ,AGRICULTURE FARMING] <-> <-> PDF ,TECHNOLOGY , AGRICULTURE ANIMAL HUSBANDRY ,TECHNOLOGY INDUSTRIAL ARTS ,FOOD BEVERAGE TECHNOLOGY ,AGRICULTURE FARMING

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Functional Foods Revolution - Julian Mellentin;  Michael Heasman
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Julian Mellentin; Michael Heasman:
Functional Foods Revolution - new book

2010, ISBN: 9781136534041

ID: 26260209

"e;Healthy People, Healthy Profits"e;, eBook Download (PDF), eBooks, [PU: Routledge]

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Details of the book
The Functional Foods Revolution
Author:

Mellentin, Julian;Heasman, Michael

Title:

The Functional Foods Revolution

ISBN:

9781136534041

Details of the book - The Functional Foods Revolution


EAN (ISBN-13): 9781136534041
Publishing year: 2010
Publisher: Routledge

Book in our database since 13.11.2007 20:12:08
Book found last time on 02.10.2016 00:55:36
ISBN/EAN: 9781136534041

ISBN - alternate spelling:
978-1-136-53404-1

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