5, ISBN: 9781135128364

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying … More...

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It's a contemporary classic, fully updated for modern sales management practice. Including the Churchill, Ford, and Walker approach, the new edition also features: A strong focus on leadership, technology, innovation, ethics, and global business In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It's a contemporary classic, fully updated for modern sales management practice. Including the Churchill, Ford, and Walker approach, the new edition also features: A strong focus on leadership, technology, innovation, ethics, and global business New material integrated throughout the book on multifaceted sales communication approaches, leadership, and the relationship between the marketing and sales functions Continued partnership with HR Chally, a global sales consultancy that supplies cutting-edge data for each chapter, allowing students to benefit from understanding and working with real-world applications of current sales force challenges Enhanced learning features, such as short and long cases to stimulate discussion, leadership challenges to assess students' ability to make decisions, role plays to allow students to learn by doing, and more Further resources for instructors and students are available at www. routledge.com/cw/johnston-9780415534628. Customer Service, Marketing & Sales, Sales Force Management: Leadership, Innovation, Technology - 11th edition~~ Johnston, Mark W.~~Customer Service~~Marketing & Sales~~9781135128364, en, Sales Force Management: Leadership, Innovation, Technology - 11th edition, Johnston, Mark W., 9781135128364, Routledge, 05/01/2013, , , , Routledge, 05/01/2013<

2013, ISBN: 9781135128364

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying … More...

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It's a contemporary classic, fully updated for modern sales management practice. Including the Churchill, Ford, and Walker approach, the new. In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It's a contemporary classic, fully updated for modern sales management practice. Including the Churchill, Ford, and Walker approach, the new edition also features:A strong focus on leadership, technology, innovation, ethics, and global business New material integrated throughout the book on multifaceted sales communication approaches, leadership, and the relationship between the marketing and sales functions Continued partnership with HR Chally, a global sales consultancy that supplies cutting-edge data for each chapter, allowing students to benefit from understanding and working with real-world applications of current sales force challenges Enhanced learning features, such as short and long cases to stimulate discussion, leadership challenges to assess students' ability to make decisions, role plays to allow students to learn by doing, and moreFurther resources for instructors and students are available at www. routledge.com/cw/johnston-9780415534628. eBooks, Business, Finance & Law~~Business and Management~~Sales & Marketing, Sales Force Management~~EBook~~9781135128364~~Mark W. Johnston, Greg W. Marshall, , Sales Force Management, Mark W. Johnston, 9781135128364, Taylor and Francis, 05/02/2013, , , , Taylor and Francis<

ISBN: 9781135128364

Offering the most up-to-date overview of sales management theory to enhance students' knowledge base, Sales Force Management also identifies the practices and applications used to manage … More...

Offering the most up-to-date overview of sales management theory to enhance students' knowledge base, Sales Force Management also identifies the practices and applications used to manage a sales force in the real world. This combination of theory and practical application is what makes this book such a valuable resource. eBooks Business, Finance & Law~~Business and Management~~Sales & Marketing Sales Force Management~~EBook~~9781135128364~~Mark W. Johnston, Greg W. Marshall Sales Force Management<

2013, ISBN: 9781135128364

Leadership, Innovation, Technology - 11th edition, eBook Download (PDF), eBooks, [PU: Routledge]

2013, ISBN: 9781135128364

Leadership, Innovation, Technology, eBook Download (PDF), eBooks, [PU: Routledge]