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The Social Media MBA - Christer Holloman
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Christer Holloman:

The Social Media MBA - new book

ISBN: 9781119967224

ID: 9781119967224

Your Competitive Edge in Social Media Strategy Development and Delivery It&apos s a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation&apos s social media strategy development and delivery going forward.In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.In addition, learn through cases studies produced by the social leaders at these brands:ARM by Kerry McGuire Balanza & #8211 Director of Strategic MarketingAviva by Jan Gooding & #8211 Global Brand DirectorDell by Stuart Handley & #8211 Communications DirectorEvans Cycles by Will Lockie & #8211 Head of Social MediaGlaxoSmithKlein (Ribena) by Verity Clifton & #8211 Brand Marketing ManagerKodak by Madlen Nicolaus & #8211 Social Media ManagerPhillips by Hans Notenboom & #8211 Global Director B2B OnlineSage by Cath Sheldon & #8211 Online PR SpecialistThere is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions. The Social Media MBA: It&apos s a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation&apos s social media strategy development and delivery going forward.In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.In addition, learn through cases studies produced by the social leaders at these brands:ARM by Kerry McGuire Balanza & #8211 Director of Strategic MarketingAviva by Jan Gooding & #8211 Global Brand DirectorDell by Stuart Handley & #8211 Communications DirectorEvans Cycles by Will Lockie & #8211 Head of Social MediaGlaxoSmithKlein (Ribena) by Verity Clifton & #8211 Brand Marketing ManagerKodak by Madlen Nicolaus & #8211 Social Media ManagerPhillips by Hans Notenboom & #8211 Global Director B2B OnlineSage by Cath Sheldon & #8211 Online PR SpecialistThere is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions. Marketing & Sales Wirtschaft u. Management Marketing u. Vertrieb Neue Medien Business & Management, John Wiley & Sons

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The Social Media MBA - Christer Holloman
book is out-of-stock
(*)

Christer Holloman:

The Social Media MBA - new book

ISBN: 9781119967224

ID: 9781119967224

Your Competitive Edge in Social Media Strategy Development and Delivery It&apos s a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation&apos s social media strategy development and delivery going forward.In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.In addition, learn through cases studies produced by the social leaders at these brands:ARM by Kerry McGuire Balanza – Director of Strategic MarketingAviva by Jan Gooding – Global Brand DirectorDell by Stuart Handley – Communications DirectorEvans Cycles by Will Lockie – Head of Social MediaGlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing ManagerKodak by Madlen Nicolaus – Social Media ManagerPhillips by Hans Notenboom – Global Director B2B OnlineSage by Cath Sheldon – Online PR SpecialistThere is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions. The Social Media MBA: It&apos s a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation&apos s social media strategy development and delivery going forward.In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.In addition, learn through cases studies produced by the social leaders at these brands:ARM by Kerry McGuire Balanza – Director of Strategic MarketingAviva by Jan Gooding – Global Brand DirectorDell by Stuart Handley – Communications DirectorEvans Cycles by Will Lockie – Head of Social MediaGlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing ManagerKodak by Madlen Nicolaus – Social Media ManagerPhillips by Hans Notenboom – Global Director B2B OnlineSage by Cath Sheldon – Online PR SpecialistThere is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions. Business & Management Marketing & Sales Marketing u. Vertrieb Neue Medien Wirtschaft u. Management, John Wiley & Sons

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Social Media Mba - Wiley
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Wiley:
Social Media Mba - new book

2012

ISBN: 9781119967224

ID: 13202671

It's a fact that companies so far have only scratched the surfaceof what can be achieved with social media. Whatever continent, industry, company size, current degree ofsocial media adoption or your job title, the purpose of this bookis to inspire you to see how you can raise the bar further to reapnew rewards. It will give you the tools to make a difference toyour organisation's social media. It's a fact that companies so far have only scratched the surfaceof what can be achieved with social media. Whatever continent, industry, company size, current degree ofsocial media adoption or your job title, the purpose of this bookis to inspire you to see how you can raise the bar further to reapnew rewards. It will give you the tools to make a difference toyour organisation's social media strategy development and deliverygoing forward. In addition it will also give you more intellectual support andconfidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increasedinvestments from your leadership team. In The Social Media MBA editor Christer Holloman hascrowd sourced 15 thought leaders from 4 continents to offer anexceptional educational programme written for experienced socialmedia professionals just like you. In addition, learn through cases studies produced by the socialleaders at these brands: ARM by Kerry McGuire Balanza - Director of StrategicMarketingAviva by Jan Gooding - Global Brand DirectorDell by Stuart Handley - Communications DirectorEvans Cycles by Will Lockie - Head of Social MediaGlaxoSmithKlein (Ribena) by Verity Clifton - BrandMarketing ManagerKodak by Madlen Nicolaus - Social Media ManagerPhillips by Hans Notenboom - Global Director B2BOnlineSage by Cath Sheldon - Online PR SpecialistThere is more, connect with the co-authors and other readers byjoining The Social Media MBA Alumi group, visit http://www. socialmedia-mba. comor search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions. eBooks, Business, Finance & Law~~Business and Management~~Sales & Marketing, Social Media Mba~~EBook~~9781119967224~~Christer Holloman, , Social Media Mba, Christer Holloman, 9781119967224, Wiley, 01/03/2012, , , , Wiley

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The Social Media MBA - Your Competitive Edge in Social Media Strategy Development and Delivery - Holloman, Christer
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Holloman, Christer:
The Social Media MBA - Your Competitive Edge in Social Media Strategy Development and Delivery - new book

2012, ISBN: 1119967228

ID: 9781119967224

In englischer Sprache. Verlag: John Wiley & Sons, Preface vii Part I Foundation 1 1 Quick Recap 3 2 Bridging the Social Media Gap 15 Part II Strategy Development 27 3 Inspiring and Facilitating Creativity 29 4 The Rise of Branded Content 39 5 Power of Integration 49 6 Intent is the New Demographic 63 7 Targeting the Easily Infl uenced Not the HighlyInfluential 75 Part III Strategy Delivery 89 8 Your Best Advocates 91 9 The Profit Manifesto 101 10 Social Media Business Engineering 117 11 Power Struggles of the Advocate Age 131 Part IV Case Studies 145 12 ARM 147 13 Aviva 153 14 Dell 157 15 Evans Cycles 163 16 GlaxoSmithKline 167 17 Kodak 173 18 Royal Philips Electronics 179 19 Sage 185 Part V The Future 191 20 The Ethnocentric Bias 193 21 Digital Dragons, Elephants and Tigers 205 22 Design Thinking and Social Media 221 23 God Technology 235 Conclusion 245 Biographies 247 Index 259, PC-PDF, 276 Seiten, 276 Seiten, 2., Auflage, [GR: 9785 - Nonbooks, PBS / Wirtschaft/Werbung, Marketing], [SW: - Betriebswirtschaft und Management], [Ausgabe: 2][PU:John Wiley & Sons]

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The Social Media MBA - Christer Holloman
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Christer Holloman:
The Social Media MBA - First edition

2012, ISBN: 9781119967224

ID: 26241420

Your Competitive Edge in Social Media Strategy Development and Delivery, [ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: Wiley]

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Details of the book
The Social Media MBA
Author:

Holloman, Christer

Title:

The Social Media MBA

ISBN:

9781119967224

Details of the book - The Social Media MBA


EAN (ISBN-13): 9781119967224
ISBN (ISBN-10): 1119967228
Publishing year: 2012
Publisher: John Wiley & Sons

Book in our database since 27.09.2008 18:17:03
Book found last time on 04.11.2016 10:43:37
ISBN/EAN: 9781119967224

ISBN - alternate spelling:
1-119-96722-8, 978-1-119-96722-4

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