ISBN: 9781118171769
The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive--to such a… More...
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2012, ISBN: 9781118171769
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2012, ISBN: 9781118171769
John Wiley & Sons, Gebundene Ausgabe, Auflage: 2. 336 Seiten, Publiziert: 2012-07-20T00:00:01Z, Produktgruppe: Buch, 0 kg, Recht, Kategorien, Bücher, Handel, Branchen & Berufe, Business &… More...
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2012, ISBN: 9781118171769
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2012, ISBN: 1118171764
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ISBN: 9781118171769
The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive--to such a… More...
2012, ISBN: 9781118171769
Wiley & Sons, Incorporated, John, 2012. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine m… More...
2012
ISBN: 9781118171769
John Wiley & Sons, Gebundene Ausgabe, Auflage: 2. 336 Seiten, Publiziert: 2012-07-20T00:00:01Z, Produktgruppe: Buch, 0 kg, Recht, Kategorien, Bücher, Handel, Branchen & Berufe, Business &… More...
2012, ISBN: 9781118171769
hardcover, Access codes and supplements are not guaranteed with used items. May be an ex-library book., Gebraucht, guter Zustand, [PU: Wiley]
2012, ISBN: 1118171764
[EAN: 9781118171769], Gebraucht, sehr guter Zustand, [PU: Wiley], very good, Books
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Details of the book - Luxury Brand Management: A World of Privilege
EAN (ISBN-13): 9781118171769
ISBN (ISBN-10): 1118171764
Hardcover
Paperback
Publishing year: 2012
Publisher: John Wiley & Sons
316 Pages
Weight: 0,579 kg
Language: Englisch
Book in our database since 2009-01-17T16:19:19-05:00 (New York)
Detail page last modified on 2023-05-30T08:36:46-04:00 (New York)
ISBN/EAN: 9781118171769
ISBN - alternate spelling:
1-118-17176-4, 978-1-118-17176-9
Alternate spelling and related search-keywords:
Book author: mazza, chevalier mazzalovo gerald michel, gerald may, brands
Book title: luxury world, management luxury brand, lux, privileg
Information from Publisher
Author: Michel Chevalier; Gerald Mazzalovo
Title: Luxury Brand Management - A World of Privilege
Publisher: John Wiley & Sons
336 Pages
Publishing year: 2012-07-20
Weight: 0,572 kg
Language: English
51,90 € (DE)
Not available (reason unspecified)
152mm x 235mm x 25mm
BB; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Einzelhandel; Retailing; Wirtschaft u. Management; Einzelhandel
Introduction xv CHAPTER 1 The Concept of Luxury 1 CHAPTER 2 Specificities of the Luxury Industry 27 CHAPTER 3 Major Luxury Sectors 51 CHAPTER 4 The Power of the Luxury Brand 91 CHAPTER 5 The Luxury Client 117 CHAPTER 6 Brand Analytical Tools 139 CHAPTER 7 Managing Creation 189 CHAPTER 8 Communication 215 CHAPTER 9 International Distribution 241 CHAPTER 10 Retailing 261 CHAPTER 11 Licensing Strategy 285 CONCLUSION 303 Index 307More/other books that might be very similar to this book
Latest similar book:
9781118171790 Luxury Brand Management (Chevalier, Michel;Mazzalovo, Gerald)
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