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Brewing Up a Business : Adventures in Beer from the Founder of Dogfish Head Craft Brewery - Joseph Shrand
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Joseph Shrand:

Brewing Up a Business : Adventures in Beer from the Founder of Dogfish Head Craft Brewery - new book

ISBN: 9781118061879

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft breweryStarting with nothing more than a home brewing kit, Sam Calagione turned hi… More...

No. 9781118061879. Shipping costs:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., plus shipping costs
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Brewing Up a Business - Sam Calagione
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Sam Calagione:

Brewing Up a Business - new book

2001, ISBN: 9781118061879

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft breweryStarting with nothing more than a home brewing kit, Sam Calagione turned hi… More...

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Brewing Up a Business - Sam Calagione
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Sam Calagione:
Brewing Up a Business - new book

ISBN: 9781118061879

Brewing Up a Business - Adventures in Beer from the Founder of Dogfish Head Craft Brewery Revised and Updated: ab 12.99 € eBooks > Fachthemen & Wissenschaft > Recht John Wiley & Sons, Joh… More...

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Brewing Up a Business - Sam Calagione
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Sam Calagione:
Brewing Up a Business - new book

2011, ISBN: 9781118061879

Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated, eBooks, eBook Download (EPUB), 2. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2011

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Brewing Up a Business - Sam Calagione
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Sam Calagione:
Brewing Up a Business - new book

2011, ISBN: 9781118061879

Adventures in Beer from the Founder of Dogfish Head Craft Brewery, eBooks, eBook Download (EPUB), Auflage, [PU: Wiley], [ED: 2], Wiley, 2011

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Brewing Up a Business
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9781118061879

Details of the book - Brewing Up a Business


EAN (ISBN-13): 9781118061879
ISBN (ISBN-10): 111806187X
Publishing year: 2011
Publisher: Wiley
304 Pages
Language: eng/Englisch

Book in our database since 2012-01-07T23:25:50-05:00 (New York)
Detail page last modified on 2023-12-17T10:43:12-05:00 (New York)
ISBN/EAN: 9781118061879

ISBN - alternate spelling:
1-118-06187-X, 978-1-118-06187-9
Alternate spelling and related search-keywords:
Book title: brewing business, business adventures, craft beer

Information from Publisher

Author: Sam Calagione
Title: Brewing Up a Business - Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated
Publisher: Wiley; John Wiley & Sons
304 Pages
Publishing year: 2011-01-20
Language: English
12,99 € (DE)
Not available (reason unspecified)

EA; E101; E-Book; Nonbooks, PBS / Ratgeber/Recht, Beruf, Finanzen; Kleine Unternehmen und Selbständige; Business & Management; Klein- u. mittelständische Unternehmen u. Existenzgründung; Small Business & Entrepreneurship; Wirtschaft u. Management; Klein- u. mittelständische Unternehmen u. Existenzgründung; BC

Foreword: The Passion of the Individual vii Preface ix Introduction xiii Chapter 1 THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR 1 Chapter 2 BUSINESS FROM THE INSIDE OUT: Self-Discovery,Inspiration, Passion 21 Chapter 3 KEEPING YOUR BALANCE: Creating a Harmony between Workand Life 37 Chapter 4 CREATING A BUSINESS OFFERING: Developing Goods andServices 55 Chapter 5 CRAFTING A BRAND IN A COOKIE-CUTTER WORLD: EmbracingYour Inefficiencies 73 Chapter 6 MARKETING ON A SMALL-BUSINESS BUDGET: PromotingYour Business with Little or No Money 89 Chapter 7 GOING SOCIAL 119 Chapter 8 PUBLICITY STUNTS (ARE POORLY NAMED) 125 Chapter 9 STALKING THE KILLER APP: Creating Innovation 153 Chapter 10 SELLING DISTINCTION, SPECIALIZATION, AND VARIETY179 Chapter 11 CASH IS KING (WELL, SORT OF) 195 Chapter 12 LEADERSHIP: In Theory and in Practice 213 Chapter 13 EFFECTIVELY MANAGING COWORKERS 231 Chapter 14 WORKING TOWARD IRRELEVANCE 243 Chapter 15 HOME BREW RENDEZVOUS 257 Chapter 16 TO SMALL-BUSINESS SUCCESS 265 Index 271
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