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Business-To-Business Marketing A Strategic Approach - Michael H. Morris, Leyland F. Pitt, Earl Dwight Jr. Honeycutt
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Michael H. Morris, Leyland F. Pitt, Earl Dwight Jr. Honeycutt:

Business-To-Business Marketing A Strategic Approach - hardcover

2001, ISBN: 9780803959644

Gebunden, 564 Seiten, 260mm x 183mm x 35mm, Sprache(n): eng Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view … More...

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Morris, Michael H., Pitt, Leyland, Honeycutt, Earl Dwight:

Business-to-Business Marketing: A Strategic Approach - used book

ISBN: 9780803959644

SAGE Publications, Inc. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex… More...

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Morris, Michael H., Pitt, Leyland, Honeycutt, Earl Dwight:
Business-to-Business Marketing: a Strategic Approach - hardcover

2001

ISBN: 9780803959644

Hard cover, Gebraucht, guter Zustand, Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so … More...

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Business-To-Business Marketing: A Strategic Approach - Michael H. Morris/ Leyland Pitt/ Earl Dwight Honeycutt
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Michael H. Morris/ Leyland Pitt/ Earl Dwight Honeycutt:
Business-To-Business Marketing: A Strategic Approach - Paperback

ISBN: 9780803959644

*Business-To-Business Marketing: A Strategic Approach* - Third / gebundene Ausgabe für 251.99 € / Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft Medien > Bücher nein Buch … More...

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Business-To-Business Marketing A Strategic Approach - Morris, Michael H.; Pitt, Leyland F.; Honeycutt, Earl Dwight Jr.
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Morris, Michael H.; Pitt, Leyland F.; Honeycutt, Earl Dwight Jr.:
Business-To-Business Marketing A Strategic Approach - hardcover

2001, ISBN: 0803959648

3. Auflage Gebundene Ausgabe BUSINESS & ECONOMICS / Marketing / General, mit Schutzumschlag 11, [PU:Sage Publications, Inc.]

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien
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Details of the book
Business-To-Business Marketing: A Strategic Approach
Author:
Title:
ISBN:

9780803959644


Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include faster product and service development, shortened product life cycles, new processes for selling, distribution, and customer service, increase in entrepreneurial firms, and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions. An instructor's manual test with items is available.

Details of the book - Business-To-Business Marketing: A Strategic Approach


EAN (ISBN-13): 9780803959644
ISBN (ISBN-10): 0803959648
Hardcover
Paperback
Publishing year: 2001
Publisher: SAGE PUBN
560 Pages
Weight: 1,129 kg
Language: eng/Englisch

Book in our database since 2007-04-23T22:22:46-04:00 (New York)
Detail page last modified on 2023-12-04T09:34:48-05:00 (New York)
ISBN/EAN: 9780803959644

ISBN - alternate spelling:
0-8039-5964-8, 978-0-8039-5964-4
Alternate spelling and related search-keywords:
Book author: earl pitts, morris michael, ley michael, michael hone, leyland
Book title: strategic marketing, business business marketing, the morris approach, best business business

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