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Customer Advisory Boards - Carter, Tony; Loudon, David L
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Carter, Tony; Loudon, David L:

Customer Advisory Boards - new book

ISBN: 9780789015570

Learn why customer advisory boards are so successfuland how to create one for any business! From a leading authority in business management comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board (CAB)one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective CAB, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction. Customer Advisory Boards focuses on bringing companies and customers closer together utilizing input and advice from a CAB. This book shows how to use three types of customer basesexisting customers, potential customers, or former buyersto form three different types of advisory boards: corporate strategy boards to plan future investments, product planning boards to create new product, and launch success boards to improve existing product. Using the information in this book, your company can transform from being customer focused to customer driven. Customary advisory boards benefit your company by: improving sales contact and dialogue dynamics of the company enabling the company to see itself through the customers' eyes sharing ideas and suggestions to improve a company's programs and services to its customers showing that the company values its customers' opinions and wants to improve for them providing access to expertise and experience from a wide range of necessary disciplines without legal liability Customer advisory boards also benefit the board members by: giving them opportunities to offer practical advice that can affect a company allowing them to establish personal and professional contacts from each other rewarding them with company perks and products giving them a sense of belonging and empowerment With case studies, appendices, notes, references, and surveys, Dr. Tony Carter has created an illuminating, educational research tool for company owners and managers. Whether applied to a corporation, a medical or religious institution, or a not-for-profit organization, Customer Advisory Boards will help increase customer loyalty and satisfaction. Business Business eBook From Dr. Tony Carter, a leading authority in business management, comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board--one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective customer advisory board, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction. This book is vital for anyone who has customers and wants their loyalty. To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.

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Customer Advisory Boards - Carter, Tony; Loudon, David L
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Carter, Tony; Loudon, David L:

Customer Advisory Boards - new book

ISBN: 9780789015570

ID: 244202

Learn why customer advisory boards are so successfuland how to create one for any business! From a leading authority in business management comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board (CAB)one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective CAB, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction. Customer Advisory Boards focuses on bringing companies and customers closer together utilizing input and advice from a CAB. This book shows how to use three types of customer basesexisting customers, potential customers, or former buyersto form three different types of advisory boards: corporate strategy boards to plan future investments, product planning boards to create new product, and launch success boards to improve existing product. Using the information in this book, your company can transform from being customer focused to customer driven. Customary advisory boards benefit your company by: improving sales contact and dialogue dynamics of the company enabling the company to see itself through the customers' eyes sharing ideas and suggestions to improve a company's programs and services to its customers showing that the company values its customers' opinions and wants to improve for them providing access to expertise and experience from a wide range of necessary disciplines without legal liability Customer advisory boards also benefit the board members by: giving them opportunities to offer practical advice that can affect a company allowing them to establish personal and professional contacts from each other rewarding them with company perks and products giving them a sense of belonging and empowerment With case studies, appendices, notes, references, and surveys, Dr. Tony Carter has created an illuminating, educational research tool for company owners and managers. Whether applied to a corporation, a medical or religious institution, or a not-for-profit organization, Customer Advisory Boards will help increase customer loyalty and satisfaction. Business Business eBook, Taylor and Francis

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Customer Advisory Boards: A Strategic Tool for Customer Relationship Building - Carter, Tony
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Carter, Tony:
Customer Advisory Boards: A Strategic Tool for Customer Relationship Building - hardcover

2003

ISBN: 0789015579

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ID: 9780789015570

Internationaler Buchtitel. In englischer Sprache. Verlag: HAWORTH PR INC, 182 Seiten, Clean. [GR: 17860 - HC/Wirtschaft/Werbung, Marketing], [SW: - Business / Economics / Finance], Gebunden, Klappentext: From Dr. Tony Carter, a leading authority in business management, comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board--one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective customer advisory board, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction. This book is vital for anyone who has customers and wants their loyalty. To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com. From Dr. Tony Carter, a leading authority in business management, comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board--one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective customer advisory board, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction. This book is vital for anyone who has customers and wants their loyalty. To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.

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Customer Advisory Boards: A Strategic Tool for Customer Relationship Building - Carter, Tony Loudon, David L.
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Carter, Tony Loudon, David L.:
Customer Advisory Boards: A Strategic Tool for Customer Relationship Building - hardcover

ISBN: 9780789015570

[ED: Hardcover], [PU: HAWORTH PR INC], From Dr. Tony Carter, a leading authority in business management, comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board--one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective customer advisory board, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction. This book is vital for anyone who has customers and wants their loyalty. To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.Versandfertig in über 4 Wochen, [SC: 0.00]

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Customer Advisory Boards - David L. Loudon; Tony Carter
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David L. Loudon; Tony Carter:
Customer Advisory Boards - hardcover

2003, ISBN: 9780789015570

ID: 5731813

Hardcover, Buch, [PU: Haworth Press Inc]

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Details of the book
Customer Advisory Boards: A Strategic Tool for Customer Relationship Building
Author:

Carter, Tony

Title:

Customer Advisory Boards: A Strategic Tool for Customer Relationship Building

ISBN:

9780789015570

From Dr. Tony Carter, a leading authority in business management, comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board--one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective customer advisory board, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction. This book is vital for anyone who has customers and wants their loyalty. To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.

Details of the book - Customer Advisory Boards: A Strategic Tool for Customer Relationship Building


EAN (ISBN-13): 9780789015570
ISBN (ISBN-10): 0789015579
Hardcover
Publishing year: 2003
Publisher: HAWORTH PR INC
182 Pages
Language: eng/Englisch

Book in our database since 13.04.2009 09:03:47
Book found last time on 19.10.2016 16:25:46
ISBN/EAN: 9780789015570

ISBN - alternate spelling:
0-7890-1557-9, 978-0-7890-1557-0

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