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Brandchild - Martin Lindstrom#Patricia B. Seybold
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Martin Lindstrom#Patricia B. Seybold:

Brandchild - new book

2004, ISBN: 9780749442842

ID: 746440937

Praise and Reviews ´´This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation...´´ - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management ´´BRANDchild will be a valuable addition to our industry´s literature.´´ - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson ´´Lindstrom´s fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom.´´ - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world´s most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids´ trends and fascinating marketing techniques. Packed with practical advice on how to create kids´ brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience. Remarkable Insights Into the Minds of Today´s Global Kids & Their Relationships with Brands Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 13.10.2004 Buch (fremdspr.), Kogan Page, .200

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Brandchild - Martin Lindstrom#Patricia B. Seybold
book is out-of-stock
(*)

Martin Lindstrom#Patricia B. Seybold:

Brandchild - new book

ISBN: 9780749442842

ID: 223258085

Praise and Reviews ´´This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation...´´ - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management ´´BRANDchild will be a valuable addition to our industry´s literature.´´ - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson ´´Lindstrom´s fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom.´´ - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world´s most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids´ trends and fascinating marketing techniques. Packed with practical advice on how to create kids´ brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience. Remarkable Insights Into the Minds of Today´s Global Kids & Their Relationships with Brands Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Kogan Page

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Brandchild - Martin Lindstrom#Patricia B. Seybold
book is out-of-stock
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Martin Lindstrom#Patricia B. Seybold:
Brandchild - new book

ISBN: 9780749442842

ID: c48864cc3a0d066242c938f3a0035309

Remarkable Insights Into the Minds of Today's Global Kids & Their Relationships with Brands Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-7494-4284-2, Kogan Page

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Brand Child: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands - Martin Lindstrom, Patricia B. Seybold
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Martin Lindstrom, Patricia B. Seybold:
Brand Child: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands - used book

ISBN: 9780749442842

ID: 638656657

Kogan Page. Used - Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, Kogan Page

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Brandchild - Martin Lindstrom; Patricia B. Seybold
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Martin Lindstrom; Patricia B. Seybold:
Brandchild - Paperback

2004, ISBN: 9780749442842

ID: 7505129

Softcover, Buch, [PU: Kogan Page Ltd]

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Details of the book
Brandchild: Remarkable Insights Into the Minds of Today's Global Kids & Their Relationships with Brands
Author:

Lindstrom, Martin; Seybold, Patricia B.

Title:

Brandchild: Remarkable Insights Into the Minds of Today's Global Kids & Their Relationships with Brands

ISBN:

9780749442842

Praise and Reviews ¿This is a must read book¿ Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation¿¿ - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management ¿BRANDchild will be a valuable addition to our industry¿s literature.¿ - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson ¿Lindstrom¿s fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom.¿ - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world¿s most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids¿ trends and fascinating marketing techniques. Packed with practical advice on how to create kids¿ brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

Details of the book - Brandchild: Remarkable Insights Into the Minds of Today's Global Kids & Their Relationships with Brands


EAN (ISBN-13): 9780749442842
ISBN (ISBN-10): 0749442840
Paperback
Publishing year: 2004
Publisher: Kogan Page
320 Pages
Weight: 0,644 kg
Language: eng/Englisch

Book in our database since 31.05.2007 02:41:29
Book found last time on 24.12.2016 22:22:57
ISBN/EAN: 9780749442842

ISBN - alternate spelling:
0-7494-4284-0, 978-0-7494-4284-2

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