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Mikunda, Christian:

Brand Lands, Hot Spots and Cool Spaces : Welcome to the Third Place and the Total Marketing Experience - used book

ISBN: 9780749442569

Shannon Olsen. New. From the author and illustrator of Our Class is a Family, this heartwarming picture book helps teachers in welcoming their new group of students on the first day of … More...

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Brand Lands, Hot Spots and Cool Spaces : Welcome to the Third Place and the Total Marketing Experience by Christian Mikunda - Christian Mikunda
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Christian Mikunda:

Brand Lands, Hot Spots and Cool Spaces : Welcome to the Third Place and the Total Marketing Experience by Christian Mikunda - used book

ISBN: 9780749442569

* A tour of the world's most exciting and spectacular "third places" from Caesar's Palace in Las Vegas to the Guinness Storehouse in Dublin Media > Book, [PU: Kogan Page]

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Brand Lands, Hot Spots and Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Mikunda, Christian
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Mikunda, Christian:
Brand Lands, Hot Spots and Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - hardcover

2004

ISBN: 0749442565

[EAN: 9780749442569], Gebraucht, guter Zustand, [SC: 4.64], [PU: Kogan Page], Most items will be dispatched the same or the next working day. Minor shelf wear, Books

NOT NEW BOOK. Shipping costs: EUR 4.64 WeBuyBooks, Rossendale, LANCS, United Kingdom [50604927] [Rating: 5 (von 5)]
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Mikunda, Christian:
Brand Lands, Hot Spots, Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - hardcover

ISBN: 9780749442569

hardcover. Good. Access codes and supplements are not guaranteed with used items., 2.5

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Brand Lands, Hot Spots And Cool Spaces:Welcome To The Third Place And The Total Marketing Experience - Christian Mikunda
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Christian Mikunda:
Brand Lands, Hot Spots And Cool Spaces:Welcome To The Third Place And The Total Marketing Experience - used book

ISBN: 9780749442569

Livre, [PU: Kogan Page]

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Details of the book
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience

praise and reviews “the best marketing book of the past 20 years.” - dr h maise, director, vienna international airport “the core concepts of mikunda’s work are the most highly debated topics in environmental design today… an incisive and useful roadmap for understanding this new landscape.” - gregory beck, president, architecture & experience design, new york, and director, the experience architecture forum at harvard “mikunda labels places of recreation and entertainment as ‘third places’, a term that you get to like as he takes you on a voyage to the most exciting and sophisticated places in the world.” - christoph mahdalik, creative head of fcb events & pr, writing in trend magazine “mikunda is a guru and mastermind of new experience worlds.” - visa magazine “mikunda acts as a tour guide to the world’s ‘third places’ revealing the secrets of how they work.” - financial times, germany “a must for those involved in marketing and the theming of emotional and materialistic public places.” -a3-boom, austria to successfully establish an emotional bond with a customer, marketers have to access the mind and heart. linking the desire for entertainment with emotion and putting the customer in the right mood is the key to attracting sales. in this riveting book we are shown how this is achieved in public spaces all over the world. known as “third places” these are locations, apart from home and work, that we choose to visit. a master of mood management, the author draws on his extensive experience of working with marketers, designers and architects to create pleasurable and memorable sensory experiences. we’re given a unique and fascinating insight into how people’s emotions are influenced through light, colour, smell, sound and other sensory triggers. from the peggy guggenheim museum in venice to caesar’s palace in las vegas, from swarovski’s crystal worlds in austria to the guinness store house in dublin, we’re taken on an exhilarating voyage of today’s spectacular “third places” – the new “experience worlds” – and how they are created. this is where art meets science: where sophisticated design and cognitive psychology interweave to provide a massage of the soul for customers in stunning shopping malls, flagship stores, inspiring museums, hip hotels, trendy bars, themed restaurants, city centre events, wellness zones, virtual rooms, leisure parks, historical sites, nature trails – in fact, anywhere we choose to spend our free time.

Details of the book - Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience


EAN (ISBN-13): 9780749442569
ISBN (ISBN-10): 0749442565
Hardcover
Paperback
Publishing year: 2004
Publisher: Kogan Page

Book in our database since 2007-05-08T06:12:00-04:00 (New York)
Detail page last modified on 2024-02-07T22:43:04-05:00 (New York)
ISBN/EAN: 9780749442569

ISBN - alternate spelling:
0-7494-4256-5, 978-0-7494-4256-9
Alternate spelling and related search-keywords:
Book author: christian mikunda, christiane brand
Book title: hot spot, brand lands hot spots cool space, hot and cool, brand lands hot spots cool spaces welcome third place total marketing experience, space the place, cool brands, christian


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