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Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Christian Mikunda, Andrea Blomen
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Christian Mikunda, Andrea Blomen:

Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - hardcover

ISBN: 0749442565

[SR: 3246286], Hardcover, [EAN: 9780749442569], Kogan Page, Kogan Page, Book, [PU: Kogan Page], Kogan Page, 935814, Advertising, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 935826, Multilevel, 935818, Marketing, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 938062, Art, 938060, Biographies, 935948, Children's Books, 927726, Subjects, 916520, Books, 952330, Advertising, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 952344, Multilevel, 952334, Marketing, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books

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Brand Lands, Hot Spots, Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Mikunda, Christian
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Mikunda, Christian:

Brand Lands, Hot Spots, Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - hardcover

ISBN: 9780749442569

ID: 878032514

Kogan Page Business Books. Hardcover. 0749442565 Covers may show some wear, but overall condition is extremely good, with no interior markings. CD/DVD included if item published with one. Quick order turnaround. . Very Good., Kogan Page Business Books

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Brand Lands, Hot Spots, Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Mikunda, Christian
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Mikunda, Christian:
Brand Lands, Hot Spots, Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - hardcover

2004

ISBN: 0749442565

ID: 17404187906

[EAN: 9780749442569], Neubuch, [PU: Kogan Page Business Books], Business & Economics|Advertising & Promotion, Business & Economics|Marketing|Multilevel

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Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Mikunda, Christian
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Mikunda, Christian:
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - hardcover

2004, ISBN: 9780749442569

, Gebundene Ausgabe, [PU: Kogan Page], [SC: 7.38

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Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Mikunda, Christian
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Mikunda, Christian:
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - hardcover

2004, ISBN: 9780749442569

, Gebundene Ausgabe, [PU: Kogan Page], [SC: 2.2

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Details of the book
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
Author:

Mikunda, Christian

Title:

Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience

ISBN:

9780749442569

praise and reviews “the best marketing book of the past 20 years.” - dr h maise, director, vienna international airport “the core concepts of mikunda’s work are the most highly debated topics in environmental design today… an incisive and useful roadmap for understanding this new landscape.” - gregory beck, president, architecture & experience design, new york, and director, the experience architecture forum at harvard “mikunda labels places of recreation and entertainment as ‘third places’, a term that you get to like as he takes you on a voyage to the most exciting and sophisticated places in the world.” - christoph mahdalik, creative head of fcb events & pr, writing in trend magazine “mikunda is a guru and mastermind of new experience worlds.” - visa magazine “mikunda acts as a tour guide to the world’s ‘third places’ revealing the secrets of how they work.” - financial times, germany “a must for those involved in marketing and the theming of emotional and materialistic public places.” -a3-boom, austria to successfully establish an emotional bond with a customer, marketers have to access the mind and heart. linking the desire for entertainment with emotion and putting the customer in the right mood is the key to attracting sales. in this riveting book we are shown how this is achieved in public spaces all over the world. known as “third places” these are locations, apart from home and work, that we choose to visit. a master of mood management, the author draws on his extensive experience of working with marketers, designers and architects to create pleasurable and memorable sensory experiences. we’re given a unique and fascinating insight into how people’s emotions are influenced through light, colour, smell, sound and other sensory triggers. from the peggy guggenheim museum in venice to caesar’s palace in las vegas, from swarovski’s crystal worlds in austria to the guinness store house in dublin, we’re taken on an exhilarating voyage of today’s spectacular “third places” – the new “experience worlds” – and how they are created. this is where art meets science: where sophisticated design and cognitive psychology interweave to provide a massage of the soul for customers in stunning shopping malls, flagship stores, inspiring museums, hip hotels, trendy bars, themed restaurants, city centre events, wellness zones, virtual rooms, leisure parks, historical sites, nature trails – in fact, anywhere we choose to spend our free time.

Details of the book - Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience


EAN (ISBN-13): 9780749442569
ISBN (ISBN-10): 0749442565
Hardcover
Paperback
Publishing year: 2004
Publisher: Kogan Page, LA Vergne, Tennessee, U.S.A.

Book in our database since 08.05.2007 12:12:00
Book found last time on 29.12.2016 07:04:05
ISBN/EAN: 9780749442569

ISBN - alternate spelling:
0-7494-4256-5, 978-0-7494-4256-9

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