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Market Intelligence
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Market Intelligence - new book

ISBN: 9780749442019

ID: 6323027

One of the biggest problems facing organisations that commission market research is ensuring that they get the research they want and that the research is relevant to the organisation. There are many different approaches that can be taken for any one piece of research and it is crucial for an organisation to get this right. Failure to do so can lead to substantial pain in the debriefing. One of the biggest problems facing organisations that commission market research is ensuring that they get the research they want and that the research is relevant to the organisation. There are many different approaches that can be taken for any one piece of research and it is crucial for an organisation to get this right. Failure to do so can lead to substantial pain in the debriefing meeting and quite possibly failure and wasted budgets. Market Intelligence examines the clientside perspective of market research and describes the pitfalls and problems when commissioning and briefing market research. Market Intelligence is fully international in scope and offers comparative examples and case studies from Europe and the US. The book also outlines Data Protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. This is an invaluable guide for students, market researchers and non-professional researchers. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Market Intelligence~~Book~~9780749442019~~Martin Callingham, , , , , , , , , ,, [PU: Kogan Page]

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Market Intelligence - Martin Callingham
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Martin Callingham:

Market Intelligence - new book

ISBN: 9780749442019

ID: 156954364

One of the biggest problems facing organisations that commission market research is ensuring that they get the research they want and that the research is relevant to the organisation. There are many different approaches that can be taken for any one piece of research and it is crucial for an organisation to get this right. Failure to do so can lead to substantial pain in the debriefing meeting and quite possibly failure and wasted budgets. Market Intelligence examines the clientside perspective of market research and describes the pitfalls and problems when commissioning and briefing market research. Market Intelligence is fully international in scope and offers comparative examples and case studies from Europe and the US. The book also outlines Data Protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. This is an invaluable guide for students, market researchers and non-professional researchers. How and Why Organizations Use Market Research Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher>Sach- & Fachbücher>Business & Karriere, Kogan Page

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Market Intelligence - Callingham, Martin
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Callingham, Martin:
Market Intelligence - new book

ISBN: 9780749442019

ID: 242855

Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making, the organization of the ma Business Business eBook, Kogan Page

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Market Intelligence - Callingham, Martin
book is out-of-stock
(*)
Callingham, Martin:
Market Intelligence - new book

ISBN: 9780749442019

ID: 242855

Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making, the organization of the ma Business Business, Kogan Page

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Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice) - Callingham, Martin
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Callingham, Martin:
Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice) - Paperback

ISBN: 9780749442019

ID: 692283295

Kogan Page. PAPERBACK. 0749442018 Good condition, cover has some wear, might have some writings. . Good., Kogan Page

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Details of the book
Market Intelligence: How and Why Organizations Use Market Research
Author:

Callingham, Martin

Title:

Market Intelligence: How and Why Organizations Use Market Research

ISBN:

9780749442019

* Part of the new Market Research in Practice series published in association with the Market Research Society [MRS]

Details of the book - Market Intelligence: How and Why Organizations Use Market Research


EAN (ISBN-13): 9780749442019
ISBN (ISBN-10): 0749442018
Paperback
Publishing year: 2004
Publisher: Kogan Page
232 Pages
Weight: 0,381 kg
Language: eng/Englisch

Book in our database since 28.10.2007 23:13:36
Book found last time on 05.09.2016 04:59:19
ISBN/EAN: 9780749442019

ISBN - alternate spelling:
0-7494-4201-8, 978-0-7494-4201-9

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