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The Effective USE Of Market Research
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The Effective USE Of Market Research - new book

ISBN: 9780749442002

ID: 6323026

This latest edition of Effective USE of Market Research explains: how to develop representative samples; data protection legislation; and the professional ethics incorporated in the MRS Code of Conduct. More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to. This latest edition of Effective USE of Market Research explains: how to develop representative samples; data protection legislation; and the professional ethics incorporated in the MRS Code of Conduct. More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective USE of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, The Effective USE Of Market Research~~Book~~9780749442002~~Robin Birn, , , , , , , , , ,, [PU: Kogan Page]

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The Effective Use of Market Research - Robin Birn#Birn Robin J.
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Robin Birn#Birn Robin J.:

The Effective Use of Market Research - new book

ISBN: 9780749442002

ID: 5f42bd80fde336bf9acf8cdcf669cbac

How to Drive and Focus Better Business Decisions This latest edition of Effective Use of Market Research explains: How to develop representative samples Data protection legislation The professional ethics incorporated in the MRS Code of Conduct More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. " Bücher / Fremdsprachige Bücher / Englische Bücher / Sach- & Fachbücher / Business & Karriere 978-0-7494-4200-2, Kogan Page

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The Effective Use of Market Research - Robin Birn#Birn Robin J.
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Robin Birn#Birn Robin J.:
The Effective Use of Market Research - new book

ISBN: 9780749442002

ID: 138311316

This latest edition of Effective Use of Market Research explains: How to develop representative samples Data protection legislation The professional ethics incorporated in the MRS Code of Conduct More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. How to Drive and Focus Better Business Decisions Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher>Sach- & Fachbücher>Business & Karriere, Kogan Page

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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice) - Robin J. Birn
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Robin J. Birn:
The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice) - used book

ISBN: 074944200X

ID: 5593367

* Part of the new Market Research in Practice series, published in association with the Market Research Society business and investing,marketing,marketing and sales,research Marketing & Sales, Kogan Page

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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice) - Robin Birn
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Robin Birn:
The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice) - Paperback

2004, ISBN: 9780749442002

ID: 653955210

Kogan Page, 2004. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy., Kogan Page, 2004

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Details of the book
The Effective Use of Market Research: How to Drive and Focus Better Business Decisions
Author:

Birn, Robin J.

Title:

The Effective Use of Market Research: How to Drive and Focus Better Business Decisions

ISBN:

9780749442002

This latest edition of Effective Use of Market Research explains: How to develop representative samples Data protection legislation The professional ethics incorporated in the MRS Code of Conduct More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. "

Details of the book - The Effective Use of Market Research: How to Drive and Focus Better Business Decisions


EAN (ISBN-13): 9780749442002
ISBN (ISBN-10): 074944200X
Paperback
Publishing year: 2004
Publisher: Kogan Page
192 Pages
Weight: 0,367 kg
Language: eng/Englisch

Book in our database since 08.10.2007 08:07:07
Book found last time on 29.11.2016 00:36:32
ISBN/EAN: 9780749442002

ISBN - alternate spelling:
0-7494-4200-X, 978-0-7494-4200-2

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