. .
English
United States
Search tools
Sign in
Share this book on...
Book recommendations
Latest news
Tip from find-more-books.com
Advertising
FILTER
- 0 Results
Lowest price: 0.88 €, highest price: 71.47 €, average price: 15.52 €
KOTLER ON MARKETING - PHILIP KOTLER
book is out-of-stock
(*)
PHILIP KOTLER:

KOTLER ON MARKETING - hardcover

ISBN: 0684860384

Hardcover, [EAN: 9780684860381], Free Press, Free Press, Book, [PU: Free Press], Free Press, For more than three decades, Philip Kotler has been the authority on marketing for business grad students around the world. (His seven textbooks on various aspects of the topic are available in 18 languages in 58 countries, for example, while his seminal Marketing Management is considered the most widely used volume among all MBAs.) Even with all these publications, and a consultation/seminar practice aligned with firms such as AT&T, IBM, Michelin, Shell, and Merck, Kotler never committed to paper his popular theories concerning the ways in which executives and their managers should approach their real-life marketing programs. Until, that is, Kotler on Marketing. Comprehensive yet clear, this new compendium finally synthesizes Kotler's vast experiences and proven ideas into a single accessible resource. Three meaty initial sections address a series of strategic, tactical, and administrative concerns, ranging from identifying opportunities and building brand equity to utilizing outside intelligence and evaluating performance. A brief fourth part titled "Transformational Marketing" offers Kotler's perspective on "the revolutionary impact on the marketplace and marketing practice of the new technologies ... and new media" including the Internet, fax machines, sales-automation software, cable TV, videoconferencing, and "personal newspapers." --Howard Rothman, 935522, Business & Investing, 935666, Accounting, 935524, Biography & History, 935558, Business Life, 935606, Economics, 935648, Finance, 935664, Industries & Professions, 935756, International, 935764, Investing, 935582, Job Hunting & Careers, 935782, Management & Leadership, 935812, Marketing & Sales, 355938011, Processes & Infrastructure, 935844, Personal Finance, 355943011, Popular Economics, 935726, Real Estate, 935874, Reference, 355939011, Skills, 935888, Small Business & Entrepreneurship, 355944011, Women & Business, 11592005011, Taxation, 927726, Subjects, 916520, Books

New book Amazon.ca
thebookcommunity_ca
, Neuware Shipping costs:Usually ships within 1 - 2 business days, plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Kotler on Marketing - Philip Kotler
book is out-of-stock
(*)

Philip Kotler:

Kotler on Marketing - hardcover

ISBN: 9780684860381

ID: 885229859

Free Press. Hardcover. GOOD. Gently used may contain ex-library markings, possibly has some light highlighting, textual notations, and or underlining. Text is still easily readable., Free Press

Used Book Biblio.com
Discover Books
Shipping costs: EUR 7.94
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Kotler on Marketing - Kotler, Philip
book is out-of-stock
(*)
Kotler, Philip:
Kotler on Marketing - hardcover

1999

ISBN: 0684860384

ID: 14152869995

[EAN: 9780684860381], [PU: Free Press], Business & Economics|Marketing|General

Used Book Abebooks.de
Brit Books, Milton Keynes, United Kingdom [54148132] [Rating: 5 (von 5)]
Shipping costs: EUR 3.22
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Kotler on Marketing - Philip Kotler
book is out-of-stock
(*)
Philip Kotler:
Kotler on Marketing - hardcover

1999, ISBN: 9780684860381

ID: 902100102

Free Press, 06/07/1999. Hardcover. Used; Good., Free Press, 06/07/1999

Used Book Biblio.com
Greener Books Ltd
Shipping costs: EUR 4.75
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Kotler on Marketing - Kotler, Philip
book is out-of-stock
(*)
Kotler, Philip:
Kotler on Marketing - hardcover

1999, ISBN: 9780684860381

ID: 900159622

Free Press. Hardcover. Used; Good. 06/07/1999, Free Press

Used Book Biblio.com
Brit Books Ltd
Shipping costs: EUR 4.80
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.

< to search results...
Details of the book
Kotler on Marketing
Author:

Kotler, Philip

Title:

Kotler on Marketing

ISBN:

9780684860381

For more than three decades, Philip Kotler has been the authority on marketing for business grad students around the world. (His seven textbooks on various aspects of the topic are available in 18 languages in 58 countries, for example, while his seminal Marketing Management is considered the most widely used volume among all MBAs.) Even with all these publications, and a consultation/seminar practice aligned with firms such as AT&T, IBM, Michelin, Shell, and Merck, Kotler never committed to paper his popular theories concerning the ways in which executives and their managers should approach their real-life marketing programs. Until, that is, Kotler on Marketing. Comprehensive yet clear, this new compendium finally synthesizes Kotler's vast experiences and proven ideas into a single accessible resource. Three meaty initial sections address a series of strategic, tactical, and administrative concerns, ranging from identifying opportunities and building brand equity to utilizing outside intelligence and evaluating performance. A brief fourth part titled "Transformational Marketing" offers Kotler's perspective on "the revolutionary impact on the marketplace and marketing practice of the new technologies ... and new media" including the Internet, fax machines, sales-automation software, cable TV, videoconferencing, and "personal newspapers." --Howard Rothman

Details of the book - Kotler on Marketing


EAN (ISBN-13): 9780684860381
ISBN (ISBN-10): 0684860384
Hardcover
Publishing year: 1999
Publisher: Free Press

Book in our database since 19.02.2014 09:50:19
Book found last time on 08.01.2017 13:15:06
ISBN/EAN: 9780684860381

ISBN - alternate spelling:
0-684-86038-4, 978-0-684-86038-1

< to search results...
< to archive...
Nearby books