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Global Marketing Strategies - Jeannet, Jean-Pierre, Hennessey, H. David
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Jeannet, Jean-Pierre, Hennessey, H. David:

Global Marketing Strategies - hardcover

2002, ISBN: 9780618159505

Houghton Mifflin College Div, Hardcover, Auflage: 5th Pkg, Publiziert: 2002-07-01T00:00:01Z, Produktgruppe: Book, Books Global Store, Special Features, Books, International, Sales & Marke… More...

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Jean-Pierre Jeannet; H. David Hennessey:

Global Marketing Strategies - hardcover

2002, ISBN: 9780618159505

Hardcover, Gebraucht, Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., [PU: Houghton Mifflin College Div]

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Jean-Pierre Jeannet, H. David Hennessey:
Global Marketing Strategies - hardcover

2002

ISBN: 9780618159505

Houghton Mifflin College Div, 2002-07-01. 5th Pkg. Hardcover. Used:Good., Houghton Mifflin College Div, 2002-07-01, 0

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Jean-Pierre Jeannet; H. David Hennessey:
Global Marketing Strategies - hardcover

2002, ISBN: 9780618159505

Houghton Mifflin College Div, 2002-07. Hardcover. Good., Houghton Mifflin College Div, 2002-07, 2.5

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Global Marketing Strategies
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Global Marketing Strategies - hardcover

ISBN: 9780618159505

Houghton Mifflin College Div, Hardcover, Auflage: 5th Pkg, Produktgruppe: Book, Subjects, Books, Houghton Mifflin College Div

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Global Marketing Strategies
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ISBN:

9780618159505


Best known for its broad perspective and practical approach, this text appeals to undergraduate and graduate students. By using examples from Europe, Asia, and the Americas, the authors stress the importance of strategic thinking on a world-wide scale. Global Marketing Strategies includes updated examples and references throughout—plus information on emerging markets, e-business, and new technologies. A separate casebook is updated annually.

Details of the book - Global Marketing Strategies


EAN (ISBN-13): 9780618159505
ISBN (ISBN-10): 0618159509
Hardcover
Publishing year: 2002
Publisher: Houghton Mifflin College Div

Book in our database since 2007-04-28T02:57:06-04:00 (New York)
Detail page last modified on 2023-08-10T09:18:04-04:00 (New York)
ISBN/EAN: 9780618159505

ISBN - alternate spelling:
0-618-15950-9, 978-0-618-15950-5
Alternate spelling and related search-keywords:
Book author: hennessey, pierre jeannet
Book title: global marketing strategies

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