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Customers Rule!: Why the E-Commerce Honeymoon Is Over & Where Winning Businesses Go from Here - Roger Blackwell, Kristina Stephan
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Roger Blackwell, Kristina Stephan:

Customers Rule!: Why the E-Commerce Honeymoon Is Over & Where Winning Businesses Go from Here - hardcover

2001, ISBN: 0609608657

[SR: 3280877], Hardcover, [EAN: 9780609608654], Crown Business, Crown Business, Book, [PU: Crown Business], 2001-06-01, Crown Business, Customers Rule by Blackwell, Roger D., Customers Rule!, by Roger Blackwell and Kristina Stephan, is a back-to-earth management guide for the 21st century that emphasises traditional business strategies incorporated with--but never overshadowed by--the Internet. Blackwell, an Ohio State University marketing professor, and Stephan, vice president of a consulting firm that bears her coauthor's name, note that even after the dot-com shake-out many firms still place too much emphasis on the "e" side of e-commerce and give short shrift to basics that connect them with consumers and suppliers. Dissecting companies that failed because of this (like Boo.com, the erstwhile sportswear e-tailer), along with those appearing to prosper by recognising it, the authors emphasise that "business fundamentals, such as adding value for customers, establishing vendor relationships, controlling costs and conserving cash" remain the key to success. They discuss specifics that combine Old and New Economy ideas in original ways, such as using omnipresent bricks-and-mortar establishments such as Kinko's for third-party distribution of online orders. No matter the business, the authors contend, the optimal result is a "blended strategy" that enhances customer and supply-chain relationships, decreases inventory and expenses, increases efficiencies and reaches new customers. Their book proposes concrete methods for combining time-honoured tactics with today's technology to do just that. --Howard Rothman, 404216, E-business, 404214, E-Commerce, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 269407, E-commerce, 404214, E-Commerce, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 269420, Web Marketing, 404214, E-Commerce, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 71, Computing & Internet, 269189, Certification, 269265, Computer Science, 269899, Databases, 14288081, Digital Lifestyle, 14288151, Digital Music, 13731411, Digital Photography, 14263921, Digital Video, 269655, Hardware, 10781841, Mac OS, 269602, Microsoft Windows, 269520, Networking & Security, 403958, New to Computing, 408230, PC & Video Games, 14224461, Professionals, 269678, Programming, 269870, Software & Graphics, 269623, UNIX & Linux, 269406, Web Development, 1025612, Subjects, 266239, Books

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Customers Rule!  Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here - Roger D. Blackwell; Kristina Stephan
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Roger D. Blackwell; Kristina Stephan:

Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here - used book

ISBN: 0609608657

ID: 1881608

Customers Rule!, by Roger Blackwell and Kristina Stephan, is a back-to-earth management guide for the 21st century that emphasizes traditional business strategies incorporated with--but never overshadowed by--the Internet. Blackwell, an Ohio State University marketing professor, and Stephan, vice president of a consulting firm that bears her coauthor's name, note that even after the dot-com shakeout, many firms still place too much emphasis on the "e" side of e-commerce, giving short shrift to basics that connect them with consumers and suppliers. Dissecting companies that failed because of this (like Boo.com, the erstwhile sportswear e-tailer), along with those appearing to prosper by recognizing it (including Victoria's Secret and L.L. Bean, which both learned the ropes through conventional catalog operations), the authors emphasize that business fundamentals remain the key to success. Adding value for customers, establishing vendor relationships, controlling costs, and conserving cash are all important elements. They discuss specifics that combine traditional and New Economy ideas in original ways, like using omnipresent bricks-and-mortar establishments such as Kinko's for third-party distribution of online orders. No matter the business, the authors contend, the optimal result is a "blended strategy" that enhances customer and supply-chain relationships, decreases inventory and expenses, increases efficiencies, and reaches new customers.--Howard Rothman business and investing,computers and technology,e-commerce,industries and professions,marketing,marketing and sales E-Commerce, Crown Business

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Customers Rule!: Why the E-Commerce Honeymoon Is Over & Where Winning Businesses Go from Here
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Customers Rule!: Why the E-Commerce Honeymoon Is Over & Where Winning Businesses Go from Here - hardcover

2001

ISBN: 9780609608654

ID: 5c53a3fb9537b903e228a41aa16d28ec

Binding:Gebundene Ausgabe,Edition:1,Label:Crown Business,Publisher:Crown Business,NumberOfItems:1,medium:Gebundene Ausgabe,numberOfPages:256,publicationDate:2001-06-19,releaseDate:2001-06-19,authors:Blackwell, Roger D.,Kristina Stephan,ISBN:0609608657 Gebundene Ausgabe, Crown Business

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Customers Rule!: Why the E-Commerce Honeymoon Is Over & Where Winning Businesses Go from Here
book is out-of-stock
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Customers Rule!: Why the E-Commerce Honeymoon Is Over & Where Winning Businesses Go from Here - hardcover

2001, ISBN: 9780609608654

ID: 5c53a3fb9537b903e228a41aa16d28ec

Binding:Gebundene Ausgabe,Edition:1,Label:Crown Business,Publisher:Crown Business,NumberOfItems:1,medium:Gebundene Ausgabe,numberOfPages:256,publicationDate:2001-06-19,releaseDate:2001-06-19,ISBN:0609608657 Gebundene Ausgabe, Crown Business

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Customers Rule!  Why the E-Commerce Honeymoon is Over and Where Winning Businesses Go From Here - Roger D. Blackwell, Kristina Stephan
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Roger D. Blackwell, Kristina Stephan:
Customers Rule! Why the E-Commerce Honeymoon is Over and Where Winning Businesses Go From Here - hardcover

2001, ISBN: 9780609608654

ID: 475093694

[ Edition: First ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Crown Business Pub Date: 6/19/2001 Binding: Hardcover Pages: 256

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Details of the book
Customers Rule!: Why the E-Commerce Honeymoon Is Over & Where Winning Businesses Go from Here
Author:

Roger D. Blackwell, Kristina Stephan

Title:

Customers Rule!: Why the E-Commerce Honeymoon Is Over & Where Winning Businesses Go from Here

ISBN:

9780609608654

Details of the book - Customers Rule!: Why the E-Commerce Honeymoon Is Over & Where Winning Businesses Go from Here


EAN (ISBN-13): 9780609608654
ISBN (ISBN-10): 0609608657
Hardcover
Publishing year: 2001
Publisher: Crown Business

Book in our database since 27.06.2007 15:43:27
Book found last time on 31.12.2016 00:45:09
ISBN/EAN: 9780609608654

ISBN - alternate spelling:
0-609-60865-7, 978-0-609-60865-4

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