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Twitchell, James:

Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All - used book

1999, ISBN: 9780609605639

music by Peter De RoseLyric by Mitchell Parishpublished by Robbins Music Corporation - copyright 1934,1939featured by Norman Cloutier & his orchestraby the writers of "Deep Purple"Code: L… More...

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Twenty Ads That Shook the World : The Century's Most Groundbreaking Advertising and How It Changed Us All by James B. Twitchell - James B. Twitchell
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James B. Twitchell:

Twenty Ads That Shook the World : The Century's Most Groundbreaking Advertising and How It Changed Us All by James B. Twitchell - used book

ISBN: 9780609605639

Like it or not, commercial speech -- advertising -- makes up most of what we share as a culture. We live in a time when the vast majority of Americans can recite, almost without thinking … More...

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Twitchell, James B.:
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How it Changed Us All - hardcover

2000

ISBN: 0609605631

[EAN: 9780609605639], Gebraucht, sehr guter Zustand, [SC: 2.42], [PU: Crown], TWITCHELL JAMES B. TWENTY ADS THAT SHOOK THE WORLD CENTURY'S MOST GROUNDBREAKING ADVERTISING AND HOW IT CHANG… More...

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Twitchell, James:
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All - hardcover

2000, ISBN: 0609605631

[EAN: 9780609605639], Tweedehands, goed, [SC: 27.51], [PU: Crown], . Former Library book. Your purchase supports More Than Words, a nonprofit job training program for youth, empowe9780316… More...

NOT NEW BOOK. Shipping costs: EUR 27.51 More Than Words, Waltham, MA, U.S.A. [6846184] [Beoordeling: 5 (van 5)]
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James Twitchell:
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All - hardcover

ISBN: 9780609605639

Crown. Hardcover. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/sticke… More...

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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

James B. Twitchell's celebration of the greatest 20 hits of the U.S. advertising industry shows how a thoughtful consideration of ads can add up to a fascinating social history. From Lydia Pinkham's patent medicines (said to cure all serious "Female Complaints") to Nike shoes worn by Michael Jordan, Twitchell gives us a quickie history of the ads that hit home and transformed our culture--the ones that "really had the beef," as he puts it. Some of the feats are amazing. The dazzling "Diamonds are forever" campaign managed to take not particularly rare rocks and transform them into sacred amulets practically everyone buys and never sells (which would depress their value). The ads brilliantly used honeymoon scenes by famous artists and swoony copy to woo women, while devoting a corner of each ad to fact-packed boxes reassuring men that diamonds were sound investments priced according to scientific principles. The jujitsu-psychology techniques of the VW Bug and Avis "We Try Harder" get their due, as does the "Does She... or Doesn't She?" ad that convinced women they could color their graying hair with Clairol's new one-step technology. The racy innuendo appealed to people fearing loss of appeal; the presence of young daughters in the pictures neutralized the floozy image dyeing used to have, and the line "Only her hairdresser knows for sure" soothed the salons that were about to lose their business once women figured out they could use Clairol at home.

There are all kinds of cool stories in this breezy book: how Anacin's $8,200 TV spot depicting a hammer in the headache sufferer's head earned $36 million; how Coke remade Santa literally in its own artist's image; how LBJ beat Goldwater partly because of a single 30-second ad featuring a girl resembling the murder victim in Frankenstein plucking and counting daisy petals while an announcer counts down to a nuclear blast that reminded voters of Goldwater's speeches about nuking Vietnam and made them forget the war was LBJ's fault in the first place. --Tim Appelo

Details of the book - Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All


EAN (ISBN-13): 9780609605639
ISBN (ISBN-10): 0609605631
Hardcover
Paperback
Publishing year: 2000
Publisher: Crown

Book in our database since 2008-05-18T10:17:48-04:00 (New York)
Detail page last modified on 2024-03-07T11:07:21-05:00 (New York)
ISBN/EAN: 9780609605639

ISBN - alternate spelling:
0-609-60563-1, 978-0-609-60563-9
Alternate spelling and related search-keywords:
Book author: twitchell
Book title: all shook, ads


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