. .
English
United States
Similar books
More/other books that might be very similar to this book
Search tools
Sign in
Share this book on...
..?
Book recommendations
Latest news
Tip from find-more-books.com
Advertising
Paid advertisement
FILTER
- 0 Results
Lowest price: 0.01 EUR, highest price: 31.09 EUR, average price: 21.53 EUR
Luxury China: Market Opportunities and Potential - Chevalier, Michel / Lu, Pierre Xiao / Toledano, Sidney
book is out-of-stock
(*)
Chevalier, Michel / Lu, Pierre Xiao / Toledano, Sidney:

Luxury China: Market Opportunities and Potential - used book

ISBN: 9780470823415

ID: 1534288

This is the first book to provide all necessary information for a luxury brand trying to develop its business in China. It indicates how the consumers, the stores, the markets and the communication tools are different and must be understood and used in a consistent and harmonious way. It gives examples of brands that have done well and brands that have done less well, so that the reader can understand the best practices in this territory. - Mimi Tang, "President, Asia and Pacific, Gucci Group" Is the China luxury market a long-term gold mine, a short-term mine field, or both? This timely and insightful book answers this question--and many more No doubt a book every manager of the industry should read before investing or investing more in this fascinating country. - Eric Douilhet, "President, Bluebell (Asia) Ltd." The Chinese El Dorado for luxury brands is not a quiet one-way street. More than anywhere else in the world the learning curve is a long and sometimes painful process. In Luxury China, Michel Chevalier and Pierre Lu share their outstanding experience of luxury brand management in China to help us assess and understand the marketing and business challenges, and better respond to them. - Alexandre Fauvet, "Director for Licenses & Distribution, Lacoste SA" "Luxury China" provides a complete exploration and explanation of the argument that China's potentially substantial surplus from foreign businesses can be considerably justified by the success of the luxury sector. Through affluent cases from both Europe and China, readers will learn about the vigor, acceleration, and future of the Chinese consumer market. - Professor Lu Xiongwen, "Dean, School of Management, Fudan University" The merit of this book, "Luxury China: Market Opportunities and Potential," is that it is the first one to clearly indicate and to substantiate the fact that China has become a priority for the most dynamic brands and it gives very clear indications about the way in which the market should be developed. - Sidney Toledano, "President and CEO, Christian Dior Couture" Luxury China: Market Opportunities and Potential Chevalier, Michel / Lu, Pierre Xiao / Toledano, Sidney, John Wiley & Sons

Used Book Betterworldbooks.com
Shipping costs:más costos de envío, plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Luxury China - Michel Chevalier#Pierre Xiao Lu
book is out-of-stock
(*)

Michel Chevalier#Pierre Xiao Lu:

Luxury China - new book

ISBN: 9780470823415

ID: 8809e0eb5be9f905a312278c67e18af4

Market Opportunities and Potential This is the first book to provide all necessary information for a luxury brand trying to develop its business in China. It indicates how the consumers, the stores, the markets and the communication tools are different and must be understood and used in a consistent and harmonious way. It gives examples of brands that have done well and brands that have done less well, so that the reader can understand the best practices in this territory. - Mimi Tang, President, Asia and Pacific, Gucci Group Is the China luxury market a long-term gold mine, a short-term mine field, or both? This timely and insightful book answers this question--and many more! No doubt a book every manager of the industry should read before investing or investing more in this fascinating country. - Eric Douilhet, President, Bluebell (Asia) Ltd. The Chinese El Dorado for luxury brands is not a quiet one-way street. More than anywhere else in the world the learning curve is a long and sometimes painful process. In Luxury China, Michel Chevalier and Pierre Lu share their outstanding experience of luxury brand management in China to help us assess and understand the marketing and business challenges, and better respond to them. - Alexandre Fauvet, Director for Licenses & Distribution, Lacoste SA Luxury China provides a complete exploration and explanation of the argument that China's potentially substantial surplus from foreign businesses can be considerably justified by the success of the luxury sector. Through affluent cases from both Europe and China, readers will learn about the vigor, acceleration, and future of the Chinese consumer market. - Professor Lu Xiongwen, Dean, School of Management, Fudan University The merit of this book, Luxury China: Market Opportunities and Potential, is that it is the first one to clearly indicate and to substantiate the fact that China has become a priority for the most dynamic brands and it gives very clear indications about the way in which the market should be developed. - Sidney Toledano, President and CEO, Christian Dior Couture Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-470-82341-5, John Wiley and Sons Ltd

New book Buch.de
Nr. 16962670 Shipping costs:Bücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Versandfertig in 1 - 2 Wochen, DE. (EUR 0.00)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Luxury China - Chevalier, Michel; Lu, Pierre Xiao; Toledano, Sidney
book is out-of-stock
(*)
Chevalier, Michel; Lu, Pierre Xiao; Toledano, Sidney:
Luxury China - new book

ISBN: 9780470823415

ID: 822443

This is the first book to provide all necessary information for a luxury brand trying to develop its business in China. It indicates how the consumers, the stores, the markets and the communication tools are different and must be understood and used in a consistent and harmonious way. It gives examples of brands that have done well and brands that have done less well, so that the reader can understand the best practices in this territory. - Mimi Tang , President, Asia and Pacific, Gucci Group Is the China luxury market a long-term gold mine, a short-term mine field, or both? This timely and insightful book answers this questionand many more! No doubt a book every manager of the industry should read before investing or investing more in this fascinating country. - Eric Douilhet , President, Bluebell (Asia) Ltd. The Chinese El Dorado for luxury brands is not a quiet one-way street. More than anywhere else in the world the learning curve is a long and sometimes painful process. In Luxury China, Michel Chevalier and Pierre Lu share their outstanding experience of luxury brand management in China to help us assess and understand the marketing and business challenges, and better respond to them. - Alexandre Fauvet , Director for Licenses & Distribution, Lacoste SA Luxury China provides a complete exploration and explanation of the argument that China's potentially substantial surplus from foreign businesses can be considerably justified by the success of the luxury sector. Through affluent cases from both Europe and China, readers will learn about the vigor, acceleration, and future of the Chinese consumer market. - Professor Lu Xiongwen , Dean, School of Management, Fudan University The merit of this book, Luxury China: Market Opportunities and Potential , is that it is the first one to clearly indicate and to substantiate the fact that China has become a priority for the most dynamic brands and it gives very clear indications about the way in which the market should be developed. - Sidney Toledano , President and CEO, Christian Dior Couture Business Business eBook, Wiley

New book Ebooks.com
Shipping costs:más costos de envío, plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Luxury China: Market Opportunities and Potential - Michel Chevalier, Pierre Xiao Lu, Sidney Toledano
book is out-of-stock
(*)
Michel Chevalier, Pierre Xiao Lu, Sidney Toledano:
Luxury China: Market Opportunities and Potential - hardcover

2015, ISBN: 0470823410

[SR: 1163232], Hardcover, [EAN: 9780470823415], Wiley, Wiley, Book, [PU: Wiley], Wiley, A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potent, 2656, Retailing, 2624, Industries, 3, Business & Money, 1000, Subjects, 283155, Books, 2657, International, 266108, Accounting, 2594, Economics, 2590, Exports & Imports, 2609, Foreign Exchange, 2705, Global Marketing, 3, Business & Money, 1000, Subjects, 283155, Books, 2705, Global, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2712, Sales & Selling, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

Used Book Amazon.com
Better World Books: West
Gebraucht Shipping costs:Usually ships in 1-2 business days, plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Luxury China - Chevalier, Michel Lu, Pierre Xiao
book is out-of-stock
(*)
Chevalier, Michel Lu, Pierre Xiao:
Luxury China - hardcover

2015, ISBN: 9780470823415

[ED: Hardcover], [PU: John Wiley and Sons Ltd], A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury brands industry-a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential. Michael Chevalier (Shanghai, China) is a Partner at EIM, a securities company that offers tailor-made funds and portfolios of hedge funds. He formerly taught at INSEAD and HEC. Pierre Xiao Lu (Shanghai, China) is Assistant Professor of Marketing at Fudan University. Illustrations, maps Versandfertig in über 4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

New book Booklooker.de
buecher.de GmbH & Co. KG
Shipping costs:Versandkostenfrei, Versand nach Deutschland (EUR 0.00)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.

< to search results...
Details of the book
Luxury China: Market Opportunities and Potential
Author:

Chevalier, Michel; Lu, Pierre Xiao

Title:

Luxury China: Market Opportunities and Potential

ISBN:

9780470823415

A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury brands industry-a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential. Michael Chevalier (Shanghai, China) is a Partner at EIM, a securities company that offers tailor-made funds and portfolios of hedge funds. He formerly taught at INSEAD and HEC. Pierre Xiao Lu (Shanghai, China) is Assistant Professor of Marketing at Fudan University.

Details of the book - Luxury China: Market Opportunities and Potential


EAN (ISBN-13): 9780470823415
ISBN (ISBN-10): 0470823410
Hardcover
Publishing year: 2009
Publisher: John Wiley & Sons
251 Pages
Weight: 0,553 kg
Language: eng/Englisch

Book in our database since 06.07.2009 22:37:23
Book found last time on 16.09.2016 16:48:49
ISBN/EAN: 9780470823415

ISBN - alternate spelling:
0-470-82341-0, 978-0-470-82341-5

< to search results...
< to archive...
Nearby books