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News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News - Bonnie Anderson
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Bonnie Anderson:

News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News - new book

ISBN: 9780470401774

ID: 978047040177

While talking heads debate the media''s alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn''t about the Left versus the Right--it''s all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash exposes how American broadcast conglomerates'' pursuit of the almighty dollar consistently trumps the need for fair and objective reporting. Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that''s losing credibility and viewers by the day. As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives—the real power in broadcast journalism—are increasingly employing tactics and strategies from the entertainment industry. They cast reporters based on their ability to project credibility, value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics. Bonnie Anderson, Books, Reference and Language, News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News Books>Reference and Language, Wiley

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News Flash - Anderson, Bonnie
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Anderson, Bonnie:

News Flash - new book

ISBN: 9780470401774

ID: 184872

While talking heads debate the media's alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn't about the Left versus the Right--it's all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash exposes how American broadcast conglomerates' pursuit of the almighty dollar consistently trumps the need for fair and objective reporting. Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that's losing credibility and viewers by the day. As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives—the real power in broadcast journalism—are increasingly employing tactics and strategies from the entertainment industry. They "cast" reporters based on their ability to "project credibility," value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics. Business Business eBook, Wiley

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News Flash - Anderson, Bonnie
book is out-of-stock
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Anderson, Bonnie:
News Flash - new book

ISBN: 9780470401774

ID: 184872

While talking heads debate the media's alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn't about the Left versus the Right--it's all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash exposes how American broadcast conglomerates' pursuit of the almighty dollar consistently trumps the need for fair and objective reporting. Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that's losing credibility and viewers by the day. As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives—the real power in broadcast journalism—are increasingly employing tactics and strategies from the entertainment industry. They "cast" reporters based on their ability to "project credibility," value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics. Business Business, Wiley

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News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News - Bonnie Anderson
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Bonnie Anderson:
News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News - Paperback

ISBN: 9780470401774

ID: 9780470401774

News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News News-Flash~~Bonnie-Anderson Current Affairs>Media/Journalism>Media/Journlism Paperback, Wiley

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News Flash - Bonnie Anderson
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Bonnie Anderson:
News Flash - Paperback

2008, ISBN: 9780470401774

ID: 9255571

Softcover, Buch, [PU: Jossey Bass Wiley]

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Details of the book
News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News
Author:

Anderson, John Ed.; Anderson, Bonnie

Title:

News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News

ISBN:

9780470401774

While talking heads debate the media's alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn't about the Left versus the Right-- it's all about the money.

Details of the book - News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News


EAN (ISBN-13): 9780470401774
ISBN (ISBN-10): 047040177X
Paperback
Publishing year: 2004
Publisher: JOSSEY BASS
288 Pages
Weight: 0,422 kg
Language: eng/Englisch

Book in our database since 13.02.2007 21:16:41
Book found last time on 25.09.2016 10:20:39
ISBN/EAN: 9780470401774

ISBN - alternate spelling:
0-470-40177-X, 978-0-470-40177-4

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