Advertising by Design : Generating and Designing Creative Ideas Across Media by Robin Landa - used book
ISBN: 9780470362686
Specifically geared toward designers and design students, this book provides a detailed, illustrated, view of the development process behind great advertising. Topics covered include adve… More...
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2010, ISBN: 9780470362686
John Wiley & Sons, Taschenbuch, Auflage: 2. 288 Seiten, Publiziert: 2010-10-27T00:00:01Z, Produktgruppe: Buch, 0 kg, Werbung, Marketing & Verkauf, Business & Karriere, Kategorien, Bücher,… More...
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ISBN: 9780470362686
The cover has visible markings and wear. The cover has curled corners. There is a crease or fold on the cover. Cover has visible tearing or tears. The pages show normal wear and tear. The… More...
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2010, ISBN: 9780470362686
Paperback, In excellent condition. Markings on outside bottom of book, bar-code label on front cover and stamp on title page. Little or no writing/highlighting in book., Very Good in Very… More...
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2010, ISBN: 9780470362686
Trade paperback, Used, very good, Used books cannot guarantee unused access codes or working CD's!, [PU: Wiley]
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Advertising by Design : Generating and Designing Creative Ideas Across Media by Robin Landa - used book
ISBN: 9780470362686
Specifically geared toward designers and design students, this book provides a detailed, illustrated, view of the development process behind great advertising. Topics covered include adve… More...
Landa, Robin:
Advertising by Design: Generating and Designing Creative Ideas Across Media - Paperback2010, ISBN: 9780470362686
John Wiley & Sons, Taschenbuch, Auflage: 2. 288 Seiten, Publiziert: 2010-10-27T00:00:01Z, Produktgruppe: Buch, 0 kg, Werbung, Marketing & Verkauf, Business & Karriere, Kategorien, Bücher,… More...
ISBN: 9780470362686
The cover has visible markings and wear. The cover has curled corners. There is a crease or fold on the cover. Cover has visible tearing or tears. The pages show normal wear and tear. The… More...
2010, ISBN: 9780470362686
Paperback, In excellent condition. Markings on outside bottom of book, bar-code label on front cover and stamp on title page. Little or no writing/highlighting in book., Very Good in Very… More...
2010, ISBN: 9780470362686
Trade paperback, Used, very good, Used books cannot guarantee unused access codes or working CD's!, [PU: Wiley]
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Details of the book - Advertising by Design: Generating and Designing Creative Ideas Across Media
EAN (ISBN-13): 9780470362686
ISBN (ISBN-10): 0470362685
Hardcover
Paperback
Publishing year: 2010
Publisher: John Wiley & Sons
271 Pages
Weight: 0,955 kg
Language: eng/Englisch
Book in our database since 2009-11-06T02:25:59-05:00 (New York)
Detail page last modified on 2024-01-11T16:52:27-05:00 (New York)
ISBN/EAN: 9780470362686
ISBN - alternate spelling:
0-470-36268-5, 978-0-470-36268-6
Alternate spelling and related search-keywords:
Book author: landa, robin puy
Book title: creative advertising, designing design, design ideas, take away design
Information from Publisher
Author: Robin Landa
Title: Advertising by Design - Generating and Designing Creative Ideas Across Media
Publisher: John Wiley & Sons
288 Pages
Publishing year: 2010-10-27
Weight: 0,905 kg
Language: English
57,90 € (DE)
No longer receiving updates
218mm x 277mm x 15mm
BC; Paperback; Hardcover, Softcover / Kunst/Innenarchitektur, Design; Grafikdesign; Graphikdesign; Grafikdesign; Graphic Design; Grafikdesign
Preface. Acknowledgments. PART 1 THE ESSENTIALS: PURPOSE, PROCESS, AND THINKING CREATIVELY. Chapter 1 What is Advertising? The Purpose of Advertising. Case Study: Youth Reckless Driving Prevention. Showcase: "Gotta Love It" by Tom Clark. Who Creates Advertising? Ethics. Chapter 2 The Project Process. Six Phases. Case Study: Behind the Scenes: MOMA | Tim Burton Exhibition/Big Spaceship. Showcase: Bill Schwab: The Gate Worldwide. Chapter 3 Creative thinking. Tools that Stimulate Creative Thinking. Showcase: Interview with Rosie Arnold. PART 2 FORMULATING AN ADVERTISING IDEA: WRITING AND DESIGNING. Chapter 4 The Brand Idea. The Big Idea. The Brand Idea. Case Study: Renegade. Showcase: Interview with Kevin Roberts. Chapter 5 The Big Idea. Idea Kickoff: The Six Essential Questions. Thinking Creatively: More Points of Departure for Conceptualization. Let's End This Discussion of Idea Generation with a Question. Chapter 6 Copywriting. Which Comes First: The Line or the Visual? Conventions. Writing Creatively. Style. The Writing Process. Feed Your Writing. Chapter 7 Approaches. Deconstructing Model Frameworks. How to Convey the Advertising Message. Approaches. Chapter 8 Typography and Visualization. Designing with Type. Visualization. Images. Basics of Visualizing Form. Integrating Type and Image. Showcase: Robynne Raye. Chapter 9 Composition. What is Composition? The Basic Compositional Structures. Basic Design Principles. Case Study: Schematic Touchwall. Directing the Viewer Though a Composition. Multiple Pages and Modularity. The Grid. Visual Basics for Screen-Based Media Motion. PART 3 DESIGNING ACROSS MEDIA. Chapter 10 Campaigns and Storytelling. What is a Campaign, and What Makes It Effective? Case Study: Mini Covert. Storytelling. Showcase: The Power of Story. Grabbing Attention. Chapter 11 Designing for Print. Print Basics. Considerations for Print. Chapter 12 Designing for Motion, Broadcast, and Broadband. And Now a Word from Our Sponsors... . Basics for Screen-Based Media. Basic Considerations for Motion. Basic Considerations for TV, Videos, and Web Films. Videos. Motion and Motion Graphics. Chapter 13 Designing for Web Sites. Web Sites. Web Site Basics. Web Site Development. Platforms/Owned Media. Case Study: Digital, "Swaggerize Me". Chapter 14 Designing for Mobile Advertising. Mobile Advertising Basics. Case Study: Storyboard, Sony Ericsson "Big Screen". Considerations for Mobile Advertising. Case Study: UrbanDaddy | The Next Move iPhone Application. Chapter 15 Designing for Social Media and Unconventional Marketing. Considerations for Social Media. Viral Intent. Unconventional Advertising. Considerations for Unconventional Advertising. Interview with Richard Binhammer. Case Study: Panasonic "Share the Air" Campaign. Glossary. Bibliography. Index.More/other books that might be very similar to this book
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