ISBN: 9780470288597
This book could upset a lot of people. This is the first book to state the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very… More...
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ISBN: 9780470288597
This book could upset a lot of people. This is the first book to state the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very… More...
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2008, ISBN: 9780470288597
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2008, ISBN: 9780470288597
Hardcover
John Wiley & Sons, Gebundene Ausgabe, Auflage: 1. Auflage, 256 Seiten, Publiziert: 2008-10-24T00:00:01Z, Produktgruppe: Buch, 0.88 kg, Recht, Kategorien, Bücher, Management, Business & Ka… More...
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2008, ISBN: 0470288590
[EAN: 9780470288597], Gebraucht, sehr guter Zustand, [SC: 4.04], [PU: Wiley], TROUT JACK IN SEARCH OF THE OBVIOUS ANTIDOTE FOR TODAY'S MARKETING MESS, The book has been read, but is in ex… More...
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ISBN: 9780470288597
This book could upset a lot of people. This is the first book to state the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very… More...
Jack Trout:
In Search of the Obvious : The Antidote for Today's Marketing Mess by Jack Trout - used bookISBN: 9780470288597
This book could upset a lot of people. This is the first book to state the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very… More...
2008
ISBN: 9780470288597
[ED: Gebundene Ausgabe], [PU: John Wiley & Sons], EAN: 9780470288597 Das Titelbild der Auflage kann abweichen. Buch mit Gebrauchsspuren und vereinzelten Knicken, Flecken oder mit Gebrauch… More...
2008, ISBN: 9780470288597
Hardcover
John Wiley & Sons, Gebundene Ausgabe, Auflage: 1. Auflage, 256 Seiten, Publiziert: 2008-10-24T00:00:01Z, Produktgruppe: Buch, 0.88 kg, Recht, Kategorien, Bücher, Management, Business & Ka… More...
2008, ISBN: 0470288590
[EAN: 9780470288597], Gebraucht, sehr guter Zustand, [SC: 4.04], [PU: Wiley], TROUT JACK IN SEARCH OF THE OBVIOUS ANTIDOTE FOR TODAY'S MARKETING MESS, The book has been read, but is in ex… More...
Bibliographic data of the best matching book
Details of the book - In Search of the Obvious: The Antidote for Today's Marketing Mess
EAN (ISBN-13): 9780470288597
ISBN (ISBN-10): 0470288590
Hardcover
Paperback
Publishing year: 2008
Publisher: John Wiley & Sons
208 Pages
Weight: 0,399 kg
Language: eng/Englisch
Book in our database since 2008-12-08T14:46:37-05:00 (New York)
Detail page last modified on 2023-12-29T14:55:12-05:00 (New York)
ISBN/EAN: 9780470288597
ISBN - alternate spelling:
0-470-28859-0, 978-0-470-28859-7
Alternate spelling and related search-keywords:
Book author: jack trout
Book title: today, obvious, search, marketing, antidote, what mess
Information from Publisher
Author: Jack Trout
Title: In Search of the Obvious - The Antidote for Today's Marketing Mess
Publisher: John Wiley & Sons
256 Pages
Publishing year: 2008-10-24
Weight: 0,403 kg
Language: English
27,90 € (DE)
Not available (reason unspecified)
161mm x 231mm x 21mm
BB; gebunden; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Marketing & Sales; Marketing; Wirtschaft u. Management; Business & Management; Marketing u. Vertrieb; Marketing u. Vertrieb; BC
Introduction. The Mess That Marketing Is In. Chapter One. In Search of The Obvious. This is the most important chapter in the book. It is simple, profound, and a secret because few know of it. And someone else wrote most of it. Chapter Two. What gets in the way of the "Obvious". There are forces in play that don't make the search easy or sometimes even possible. They tend to obstruct clear thinking. Some forces are external. Some are internal. They all are things of which you must be aware. Forewarned is forearmed. Chapter Three. The Internet Can Be An "Obvious" Problem. Nothing in the marketing and business world has received so much hype. But be careful, it is not the be all and end all. All it's about are new ways to reach people with your obvious idea. It's just another tool but it can confuse things. Chapter Four. Advertising People Can Be An "Obvious" Problem. Unfortunately, most advertising people look for the creative, not the obvious. For them, the obvious is too simple and not clever enough. The old guard of Leo Burnett, David Ogilvy and Bill Bernbach understood this. The new guard, whomever they are, don't. Chapter Five. Marketing People Can Be An "Obvious" Problem. I'm afraid that marketing people often don't appreciate on what they should be focusing. Most get hopelessly entangled in corporate egos and complicated projects. It's no wonder that the job tenure of a chief marketing officer is less than two years. Chapter Six. An "Obvious" Look At The Marketing Process. If marketing people are to do a better job, they have to have a clear understanding of the marketing process. What's important and how to evaluate and operate the functions in which they are in charge. Chapter Seven. Some Help In That Search For The "Obvious". The search should generally start with the competition. It's not what you want to do. It's what your competition will let you do. Also, you have to avoid making the kinds of mistakes often made. I'll also let you in on two of my favorite obvious strategies. Chapter Eight. Some "Obvious" Ground Rules Of Which You Must Be Aware. Long ago I wrote about the laws of marketing.* A number of these are very important in the search for the obvious. As we wrote, ignore them at your risk. Chapter Nine. Some Observations About "Obvious" Marketing Problems. To make this interesting, this section outlines the obvious ideas that could be used to solve some highly publicized marketing problems. Some are observations. Several were searches for the obvious that I conducted. Chapter Ten. The Future Is Never "Obvious". A search for the obvious is about today, not tomorrow. You cannot predict the future and you should never try. Today is today. Tomorrow is tomorrow.More/other books that might be very similar to this book
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