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Kellogg on Advertising and Media - Bobby J. Calder, Philip Kotler
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Bobby J. Calder, Philip Kotler:

Kellogg on Advertising and Media - hardcover

2008, ISBN: 0470119861

[SR: 535949], Hardcover, [EAN: 9780470119860], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], 2008-05-23, John Wiley & Sons, In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the...., 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Kellogg on Advertising and Media - Bobby J. Calder, Philip Kotler
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Bobby J. Calder, Philip Kotler:

Kellogg on Advertising and Media - hardcover

2008, ISBN: 0470119861

[SR: 535949], Hardcover, [EAN: 9780470119860], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], 2008-05-23, John Wiley & Sons, In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the...., 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Kellogg on Advertising and Media - Bobby J. Calder; Philip Kotler
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Bobby J. Calder; Philip Kotler:
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ISBN: 0470119861

ID: 5457757

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate. accounting,accounting and finance,advertising,business and finance,business and investing,marketing,marketing and sales,textbooks Marketing & Sales, Wiley

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Kellogg on Advertising and Media - Bobby J. Calder, Philip Kotler
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Bobby J. Calder, Philip Kotler:
Kellogg on Advertising and Media - hardcover

ISBN: 0470119861

[SR: 536519], Gebundene Ausgabe, [EAN: 9780470119860], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], John Wiley & Sons, 58317011, Werbung, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Kellogg on Advertising and Media - Bobby J. Calder, Philip Kotler
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Bobby J. Calder, Philip Kotler:
Kellogg on Advertising and Media - hardcover

ISBN: 0470119861

[SR: 536519], Gebundene Ausgabe, [EAN: 9780470119860], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], John Wiley & Sons, 58317011, Werbung, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Details of the book
Kellogg on Advertising and Media
Author:

Calder, Bobby J.

Title:

Kellogg on Advertising and Media

ISBN:

9780470119860

Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively advertise in the new reality. You'll hear from star faculty and industry-leading practitioners including: * Bobby Calder and Edward Malthouse on the impact of brand and media engagement * Claudio Marcus (Visible World) on digital technology and customized advertising * Michael Schreiber (NBC Universal) on interactive television and the future of TV advertising * James Webster on new trends in audience measurement * Scott Berg (Hewlett-Packard) on advertising in the new media world * Angela Lee on advertising strategy and the unconscious mind * Julie Roehm, formerly of Wal-Mart, on marketing innovation and organizational change * Richard Kolsky and Bobby Calder on integrating advertising and media content * Clarke Caywood on the future of public relations * James Newcomb (Boeing) on linking sales to marketing in B-to-B companies * Michelle Roehm and Alice Tybout on crisis management and damage control * Daniel Diermeier on company reputation and monitoring the media * Charles Spinosa, David LeBrocquy (Vision Consulting), and Bobby Calder on using employee communication with customers to support an advertising strategy

Details of the book - Kellogg on Advertising and Media


EAN (ISBN-13): 9780470119860
ISBN (ISBN-10): 0470119861
Hardcover
Publishing year: 2008
Publisher: Wiley John + Sons
304 Pages
Weight: 0,490 kg
Language: eng/Englisch

Book in our database since 17.10.2007 14:00:24
Book found last time on 14.12.2016 12:10:50
ISBN/EAN: 9780470119860

ISBN - alternate spelling:
0-470-11986-1, 978-0-470-11986-0

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