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Esomar, and Mouncey, Peter (Editor), and Wimmer, Frank (Editor):

Market Research Best Practice: 30 Visions for the Future - hardcover

2007, ISBN: 9780470065273

Hard cover, Fine., Sewn binding. Paper over boards. With dust jacket. 720 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 busines… More...

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Esomar, and Mouncey, Peter (Editor), and Wimmer, Frank (Editor):

Market Research Best Practice: 30 Visions for the Future - hardcover

2007, ISBN: 9780470065273

Hard cover, Fine., Sewn binding. Paper over boards. With dust jacket. 720 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 busines… More...

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Esomar, and Mouncey, Peter (Editor), and Wimmer, Frank (Editor):
Market Research Best Practice: 30 Visions for the Future - hardcover

2007

ISBN: 9780470065273

Hard cover, New., Sewn binding. Paper over boards. With dust jacket. 720 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business… More...

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Market Research Best Practices ? 30 Visions for the Future - ESOMAR
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ESOMAR:
Market Research Best Practices ? 30 Visions for the Future - hardcover

2007, ISBN: 9780470065273

Buch, Hardcover, [PU: John Wiley & Sons Inc], John Wiley & Sons Inc, 2007

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Market Research Best Practice - Peter Mouncey (editor), Frank Wimmer (editor), ESOMAR (associated with work)
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Peter Mouncey (editor), Frank Wimmer (editor), ESOMAR (associated with work):
Market Research Best Practice - hardcover

ISBN: 9780470065273

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Market Research Best Practices ? 30 Visions for the Future
Author:
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ISBN:

9780470065273


Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice. In the pursuit to define and illustrate 'new' market research, this book provides a unique source of ideas and practical examples of what research has to offer business and how research can influence the way results are tracked, insights are generated and ultimately decisions are made. Market Research Best Practice draws on recent successes to explore how research is evolving to meet market needs and how good research practice fits into modern business. More than 50 authors have contributed their work to this collection - all papers were first presented at ESOMAR events and many contributions have been past ESOMAR award winners. To find out more about the ESOMAR Membership, the worldwide code of practice and the range of events and publications, visit www.esomar.org.

Details of the book - Market Research Best Practices ? 30 Visions for the Future


EAN (ISBN-13): 9780470065273
ISBN (ISBN-10): 0470065273
Hardcover
Publishing year: 2007
Publisher: John Wiley & Sons Inc
678 Pages
Weight: 1,134 kg
Language: eng/Englisch

Book in our database since 2007-06-05T08:37:59-04:00 (New York)
Detail page last modified on 2023-02-04T15:04:05-05:00 (New York)
ISBN/EAN: 9780470065273

ISBN - alternate spelling:
0-470-06527-3, 978-0-470-06527-3
Alternate spelling and related search-keywords:
Book author: mounce, esomar frank wimmer peter mouncey
Book title: best practice, market research practice, visions the future, esomar

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