ISBN: 9780419202905

Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional s… More...

Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.; Art, Architecture & Photography, Taylor & Francis<

ISBN: 9780419202905

A New Approach | Marketing for Architects and Engineers by Brian Richardson Paperback | Indigo Chapters Books > Architecture P10170, Brian Richardson

ISBN: 9780419202905

Marketing for Architects and Engineers: A new approach Marketing-For-Architects-And-Engineers~~Brian-Richardson Science>Engineering>Engr Ref Paperback, Taylor & Francis

ISBN: 9780419202905

Marketing for Architects and Engineers: A new approach Nonspecific Binding New Books, Taylor & Franci