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Visual Consumption - Jonathan Schroeder
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Jonathan Schroeder:

Visual Consumption - new book

ISBN: 9780415244244

ID: 978041524424

A key characteristic of the twenty-first century economy is ''the image''. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays.Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today''s market. Jonathan Schroeder, Books, Business and Finance, Marketing and Sales, Visual Consumption Books>Business and Finance>Marketing and Sales, Routledge

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Visual Consumption - Jonathan E. Schroeder#J. Schroeder
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Jonathan E. Schroeder#J. Schroeder:

Visual Consumption - new book

ISBN: 9780415244244

ID: 200098204

A key characteristic of the twenty-first century economy is ´the image´. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays. Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today´s market. Interpretive Marketing Research Vol.4 Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Routledge Chapman Hall

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Visual Consumption - Jonathan E. Schroeder#J. Schroeder
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Jonathan E. Schroeder#J. Schroeder:
Visual Consumption - new book

ISBN: 9780415244244

ID: 149016095

A key characteristic of the twenty-first century economy is ´the image´. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays. Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today´s market. Visual Consumption Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Routledge Chapman Hall

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Visual Consumption - Schroeder, Jonathan
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(*)
Schroeder, Jonathan:
Visual Consumption - new book

ISBN: 9780415244244

ID: 178478

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays. Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market. Business Business eBook, Taylor and Francis

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Visual Consumption - Schroeder, Jonathan
book is out-of-stock
(*)
Schroeder, Jonathan:
Visual Consumption - new book

ISBN: 9780415244244

ID: 178478

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays. Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market. Business Business, Taylor and Francis

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Details of the book
Visual Consumption
Author:

Schroeder, Jonathan E.; Schroeder, J.

Title:

Visual Consumption

ISBN:

9780415244244

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays. Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.

Details of the book - Visual Consumption


EAN (ISBN-13): 9780415244244
ISBN (ISBN-10): 0415244242
Hardcover
Publishing year: 2002
Publisher: ROUTLEDGE CHAPMAN & HALL
208 Pages
Weight: 0,449 kg
Language: eng/Englisch

Book in our database since 20.06.2007 11:08:25
Book found last time on 01.09.2016 00:57:34
ISBN/EAN: 9780415244244

ISBN - alternate spelling:
0-415-24424-2, 978-0-415-24424-4

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