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Microstyle: The Art of Writing Little - Christopher Johnson
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Christopher Johnson:

Microstyle: The Art of Writing Little - used book

ISBN: 039334181X

ID: 8096071

A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit."?New York Times Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal. computer science,computers and technology,education and reference,internet and social media,reference,textbooks,writing,writing skills,writing research and publishing guides Internet & Social Media, W. W. Norton & Company

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Microstyle: The Art of Writing Little - Johnson, Christopher
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Johnson, Christopher:

Microstyle: The Art of Writing Little - Paperback

2012, ISBN: 9780393341812

[ED: Softcover], [PU: Norton], A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names and slogans that grab attention, communicate effectively and stick in the mind, focusing each chapter on a particular tool. Reprint. 2012. 256 S. 209 mm Versandfertig in über 4 Wochen, Neuware, gewerbliches Angebot

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Microstyle - Christopher Johnson
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Christopher Johnson:
Microstyle - Paperback

ISBN: 9780393341812

Paperback, [PU: WW Norton & Co], "A work of pop linguistics ... [that] synthesizes ... grammar, branding, cognitive science and Web theory ... with intelligence and friendly wit."-New York Times, Creative Writing & Creative Writing Guides

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Microstyle - Christopher Johnson
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Christopher Johnson:
Microstyle - Paperback

2012, ISBN: 9780393341812

ID: 20944212

Softcover, Buch, [PU: WW Norton & Co]

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Microstyle - Christopher Johnson
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Christopher Johnson:
Microstyle - new book

ISBN: 039334181X

ID: 039334181X

[PU: W. W. Norton]

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Details of the book
Microstyle
Author:

Johnson, Christopher

Title:

Microstyle

ISBN:

9780393341812

Details of the book - Microstyle


EAN (ISBN-13): 9780393341812
ISBN (ISBN-10): 039334181X
Hardcover
Paperback
Publishing year: 2012
Publisher: Norton & Company
246 Pages
Weight: 0,213 kg
Language: Englisch

Book in our database since 08.12.2008 12:43:47
Book found last time on 03.01.2017 15:35:38
ISBN/EAN: 9780393341812

ISBN - alternate spelling:
0-393-34181-X, 978-0-393-34181-2

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